Digital Marketing

Wilford Entertainment Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic entertainment company is seeking a Social Media Marketing Executive to drive content strategy and campaign execution in Kuala Lumpur. The ideal candidate has over 2 years of experience in social media marketing, particularly with META platforms. Responsibilities include researching trends, creating compelling content, and tracking performance metrics. A good command of English and Malay is essential, and candidates should be passionate about storytelling and creative writing. Enthusiasm for recording video and being on camera is also desired.

Qualifications

• Minimum 2 years as a Social Media Marketing Executive specializing in META.
• Good command of English or Malay; creative writing skills in both languages.
• Possess own transportation.

Responsibilities

• Research and analyze content trends across social platforms.
• Create messaging frameworks for campaigns.
• Track campaign performance metrics and recommend optimizations.
• Work closely with the marketing team to align content strategies.
• Communicate regularly with clients on timelines and deliverables.

Skills

Social Media Strategy

Creative Writing

Analytical Skills

Client Communication

Content Creation

Education

Diploma / Degree in Mass Communication or Marketing

Job description

Job Description

1. Content Strategy & Research
   • Research, identify, and analyse current trends, hashtags, and content formats across social platforms (Instagram, Facebook, TikTok, Especially META, etc.).
   • Understand audience behaviours to develop compelling content ideas and strategies
   • Assist in developing monthly content plans aligned with marketing campaigns and brand goals.
2. Copywriting & Creative Ideation
   • Create concept outlines and messaging frameworks for campaigns and product launches.
   • Collaborate with designers for visuals and ensure all assets align to copy direction.
3. Campaign Execution & Coordination
   • Prepare briefs, timelines, and content checklists for every campaign.
   • Track campaign performance metrics and recommend optimizations.
4. Performance Tracking & Optimisation
   • Track, analyse, and report on content performance using insights and analytics tools.
   • Identify what’s working and what’s not and recommend actionable improvements.
5. Team & Client Collaboration
   • Work closely with the marketing team to align content with larger business strategies.
   • Communicate regularly with clients (internal or external) to update on timelines, deliverables, and feedback loops.

Job Requirements

• Minimum 2 years as a Social Media (Specializing in META)/ Marketing Executive
• Diploma / Degree in Mass Communication, Marketing
• Possess own transportation
• Good command of English or Malay & Creative writing in English & Malay (Mandarin is a bonus)
• Passionate about social media contents & story telling
• Creative in storytelling skillPrefers clear briefs, visual moodboards, and SOP walkthroughs
• Enjoy in an environment with high challenge
• Love to record video/ take photo don’t mind being on camera
• Calm, self-motivated, detail oriented