Digital Marketer

KK Ong International; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing advertising company in Kuala Lumpur seeks a digital marketing specialist to plan and optimize Facebook ad campaigns. The ideal candidate will have at least 1-2 years of experience in Facebook advertising, strong copywriting skills, and a passion for digital marketing. This role offers a basic salary plus commission, training, and opportunities for career advancement. Familiarity with AI writing tools and excellent communication skills are essential.

Benefits

Basic Salary + Commission

Training Provided

12 days of annual leave

Two WFH days per week

Positive working environment

Qualifications

• 1-2 years of experience in Facebook advertising and marketing.
• Strong passion for digital marketing and copywriting.
• Must be detail-oriented and able to handle stress.

Responsibilities

• Plan, launch, monitor and optimize Facebook Ad Campaigns.
• Identify opportunities to optimize campaigns via omnichannel marketing.
• Analyze marketing analytics reports and share insights.

Skills

Facebook advertising

Copywriting

Digital marketing

Communication skills

Data insight capabilities

AI writing

Education

Bachelor's Degree or equivalent

Job description

About the Company

Over the past 5 years, we have trained over 5000 entrepreneurs from various industries and countries, spending over 5 million in advertising. Currently, the company is in a growth phase and continuously expanding its scale.

Requirements

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Advertising/Media, Business Studies/Management, Mass Communication, Marketing Commerce or equivalent.
• At least 1-2 years of experience in Facebook advertising & copywriting / marketing field. (Experience in other online marketing-related roles also welcome.)
• Strong passion in digital marketing and copywriting.
• Able to complete tasks independently or with minimal supervision.
• Detail‑oriented, responsible, able to handle stress.
• Good attitude, likes to help people, and has good moral character.
• Possess excellent communication skills, including with teams and entrepreneurs, strong teamwork and data insight capabilities.
• Able to write copy and have strong digital analytical skills.
• Familiar with AI writing, AI tools.
• Able to work in Kepong, Kuala Lumpur.
• Required language: Mandarin.

Responsibilities

• Plan, launch, monitor and optimize Facebook Ad Campaigns. Develop and execute marketing strategies for conversion.
• Identify opportunities to optimize and scale campaigns by tapping into the entire customer journey via omnichannel marketing.
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
• Analyze, plan, and conceptualize new social media ideas (FB, IG, YouTube, etc.), and create landing pages and automation workflows.
• Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
• Work with the creative team to develop the campaign’s creative assets that are both engaging and cost‑effective.
• Optimize each funnel and marketing process.
• Handle all aspects of the media buying process; tracking, ad creation, optimization, scaling, reporting, driving positive ROI and scale.
• Keep up with the latest digital marketing trends, tools, technologies, and algorithm updates.

Benefits

• Basic Salary + Commission
• Training Provided
• Career growth & advancement opportunities
• Casual wear
• 12 days of annual leave
• Two WFH days per week
• Positive working environment
• Decentralized decision‑making
• Near to MRT Metro Prima
• Opportunity to lead the department
• Opportunity to present ideas