Digital Growth & Engagement Lead

Hong Leong Bank; Petaling Jaya; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading bank in Malaysia is seeking a Digital Engagement & User Acquisition professional to drive user engagement and digital marketing initiatives. This role will focus on developing strategic campaigns to attract new users while enhancing customer interaction with digital banking services. Ideal candidates will have a strong background in digital marketing, excellent analytical skills, and experience in managing performance metrics to assess campaign success. Join the team to contribute towards the bank's digital growth.

Qualifications

• Strong understanding of digital marketing principles and techniques.
• Experience in campaign management and performance measurement.
• Proficient in utilizing data analytics tools to inform decision-making.

Responsibilities

• Develop comprehensive marketing strategies for digital user acquisition.
• Optimize user experience within the digital banking platform.
• Monitor campaign performance and report findings to stakeholders.

Skills

Campaign management

Digital marketing strategy

User engagement

Data analytics

Job description

A leading bank in Malaysia is seeking a Digital Engagement & User Acquisition professional to drive user engagement and digital marketing initiatives. This role will focus on developing strategic campaigns to attract new users while enhancing customer interaction with digital banking services. Ideal candidates will have a strong background in digital marketing, excellent analytical skills, and experience in managing performance metrics to assess campaign success. Join the team to contribute towards the bank's digital growth.