Customer Marketing and Agency Activation, Analyst

AIA Hong Kong; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading insurance company in Kuala Lumpur is seeking a Customer Marketing professional to support marketing campaigns and strategies. The ideal candidate will have at least 5 years of experience in the insurance or financial services industry and possess strong interpersonal and analytical skills. This role involves understanding customer needs and driving upsell initiatives. Join us to help more people live Healthier, Longer, Better Lives.

Qualifications

• 5 years working experience in the insurance or financial services industry.
• Knowledge of the insurance industry from a product perspective.
• Experience in medical repricing efforts is a bonus.

Responsibilities

• Support marketing campaigns and strategies to upsell insurance offerings.
• Analyze existing customer base and develop targeted strategies.
• Build strong relationships with distribution teams.

Skills

Interpersonal and communication skills

Analytical skills

Stakeholder management

Education

Bachelor’s Degree in any discipline

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose‑led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Support the Customer Marketing unit. You’ll support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers. You’ll create personalized and relevant offers delivered directly and through the distribution channels, to maximize customer lifetime value, and drive customer loyalty & repurchase.

The person in this role will be working in an Agile manner, and hence must be open to new ways of working; as well as close collaboration with many cross‑functional teams to drive results.

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments. Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs. Pull all of this understanding together to develop strategies which drive repeat customer purchase, cross and upsell.
• Get to know our agency distribution workforce and other distribution channels. Understand what makes them tick, get consistent feedback, and adjust efforts accordingly. Perform analysis on how the different distribution channels are performing in order to form the right tactics.
• Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarize yourself with how our front and back end systems work (agent sales platform, agent app, customer app, back end operating systems) in order to design campaign management processes that work.
• Understand AIA’s product suite and how to best leverage on these products to drive future cross and upsell.
• Operate under the Agile methodology.

Minimum Job Requirements

• Bachelor’s Degree in any discipline
• 5 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
• Knowledge of the insurance industry particularly from a product perspective will be beneficial – any prior experience on medical repricing efforts would be an added bonus.
• Strong interpersonal and communications skills, with good stakeholder management capability.
• Analytical skills and business acumen.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.