CRM Strategy Manager - Data-Driven Growth, Hybrid Work

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading global marketing services provider is seeking an Assistant CRM Strategy Manager in Kuala Lumpur. This role involves leading CRM strategies, developing engagement programs, and utilizing data-driven insights to enhance client initiatives. The ideal candidate will have 3–5 years of experience in CRM or digital marketing and strong analytical skills. This position offers generous leave entitlements, cashless medical coverage, and a hybrid working schedule.

Benefits

Generous leave entitlements

Cashless medical coverage

Hybrid working schedule

Phone allowance

Qualifications

• 3–5 years of work experience in CRM and/or digital marketing.
• Extensive experience informing audience segments using first- and third-party data.
• Ability to align CRM strategies with business targets.

Responsibilities

• Lead end-to-end CRM strategy aligned with business KPIs.
• Develop omni-channel engagement strategies.
• Collaborate with clients on loyalty programs and engagement strategies.

Skills

CRM and digital marketing

Strategy and analytics

Data interpretation

Marketing technologies knowledge

Communication skills

Organizational skills

Tools

Salesforce Marketing Cloud

Job description

A leading global marketing services provider is seeking an Assistant CRM Strategy Manager in Kuala Lumpur. This role involves leading CRM strategies, developing engagement programs, and utilizing data-driven insights to enhance client initiatives. The ideal candidate will have 3–5 years of experience in CRM or digital marketing and strong analytical skills. This position offers generous leave entitlements, cashless medical coverage, and a hybrid working schedule.