CRM Senior Executive, Regional (F&B Retail)

Randstad; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading F&B retail company is seeking a CRM Senior Executive to design and execute customer-driven campaigns while managing day-to-day operations of the Customer Data Platform (CDP). The ideal candidate will have at least 3 years of experience in CRM or marketing operations and hands-on knowledge of CRM/CDP software. This role requires strong analytical skills and the ability to drive data-driven decisions. Located in Shah Alam, this position offers a chance to contribute significantly to customer experience initiatives.

Qualifications

• Minimum 3 years in marketing operations, CRM, or growth roles.
• Hands-on experience with CRM/CDP software and analytic tools.
• Strong analytical, data-driven decision-making skills.
• Knowledge of conversion attributions and app events.

Responsibilities

• Design and execute CRM-driven campaigns and manage CDP operations.
• Utilise CDP capabilities for targeting strategies and personalisation.
• Track key metrics and provide insights to optimise marketing strategies.

Skills

Marketing operations

CRM software (Salesforce, HubSpot, etc.)

Analytic tools (Google Analytics)

Data-driven decision-making

Proficiency in Excel

Education

Bachelor Degree

Tools

Salesforce

HubSpot

Zoho

Microsoft Dynamics 365

Google Analytics

Job description

CRM Senior Executive, Regional (F&B Retail)

Our client is a leading F&B retail chain in the region.

Reporting to the Manager.

Key Responsibilities

• Design and execute CRM-driven campaigns (including push and email) and manage day-to-day Customer Data Platform (CDP) operations, covering segmentation, journey management, and promotional offer deployment.
• Utilise CDP capabilities to implement targeting strategies and personalise customer experiences across all channels.
• Track key metrics through reports and dashboards (CDP performance, campaign effectiveness) to provide insights and optimise marketing strategies.

Skills & Experience Required

• Minimum 3 years in marketing operations, CRM, or growth roles.
• Hands‑on experience with CRM/CDP software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, Insider, CleverTap) and analytic tools (e.g., Google Analytics).
• Strong analytical, data‑driven decision‑making skills; high proficiency in Excel.
• Knowledge of conversion attributions, app events, and regional markets.
• Critical, creative, fast‑paced learner with structural thinking and data‑driven decision‑making ability.

Qualification

Bachelor Degree