CRM Growth & Personalization Lead

PolicyStreet; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading InsurTech group in Kuala Lumpur is seeking a skilled CRM Marketing Professional to optimize user journeys and drive engagement through personalized CRM campaigns. The ideal candidate should have over 3 years of experience in marketing, a bachelor's degree, and familiarity with CRM tools like CleverTap. This role offers a dynamic environment focused on innovation and growth, catering to a broad audience in Southeast Asia and Australia.

Qualifications

• More than 3 years of working experience in Marketing or relevant fields.
• Good understanding of CRM software.
• Experience in email marketing and lead nurturing.

Responsibilities

• Plan and execute marketing campaigns through CRM.
• Analyse user and market data for segmentation.
• Design and manage personalised CRM campaigns.

Skills

CRM planning

Data analysis

Campaign management

Email marketing

A/B testing

Education

Bachelor's Degree in Business, Marketing, IT, or related fields

Tools

CleverTap

Netcore

MoEngage

HubSpot

Job description

A leading InsurTech group in Kuala Lumpur is seeking a skilled CRM Marketing Professional to optimize user journeys and drive engagement through personalized CRM campaigns. The ideal candidate should have over 3 years of experience in marketing, a bachelor's degree, and familiarity with CRM tools like CleverTap. This role offers a dynamic environment focused on innovation and growth, catering to a broad audience in Southeast Asia and Australia.