CRM - Executive

Public Medicare Group Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare service provider in Kuala Lumpur seeks a candidate to execute multi-channel campaigns, manage CRM data, and support marketing efforts. The ideal applicant will have a degree in Marketing or Business, with 2–3 years of CRM experience and strong communication skills. Proficiency in Microsoft Excel is advantageous. This role involves administrative tasks and teamwork across departments, requiring attention to detail and flexibility.

Qualifications

• 2–3 years of experience in CRM.
• Ability to plan, execute, and monitor CRM campaigns effectively.
• Willingness to attend to ad hoc support during projects or transition on public holiday or weekends.

Responsibilities

• Execute multi-channel campaigns including segmentation and scheduling.
• Update CRM database and ensure accuracy.
• Track campaign performance and prepare reports.
• Assist in managing app content and user feedback.
• Handle administrative tasks including invoice submission.

Skills

Detail-oriented

Strong execution skills

Excellent written communication

Excellent verbal communication

Education

Degree/Diploma in Marketing, Business, or related field

Tools

Microsoft Excel

Job description

Job Scope:

Campaign Execution: Execute multi-channel campaigns (email, SMS, WhatsApp, push notifications), including segmentation, A/B testing, and scheduling.

Membership Data Maintenance: Update CRM database, ensure accuracy, and perform routine data cleansing.

Campaign Reports: Track campaign performance, prepare basic reports, and highlight observations for senior review.

Loyalty App Support: Assist in managing app content, testing features, and handling user feedback.

Administrative Tasks: Handle administrative duties including monthly invoice submission, obtaining and comparing vendor quotations, payment etc.

Cross-team Support: Work closely with marketing, merchandising, and design teams to implement campaigns.

Education & Experience

Degree/Diploma in Marketing, Business, or related field.

2–3 years experience in CRM.

Detail-oriented, eager to learn, strong execution skills.

Proficiency in Microsoft Office especially Microsoft Excel is an advantage.

Ability to plan, execute, and monitor CRM campaigns effectively.

Excellent written and verbal communication to effectively interact with customers and cross-functional teams.

Ability to maintain data accuracy and integrity within the CRM system.

Willingness to attend to ad hoc support during projects or transition on public holiday or weekends.