Creative Lead - Video & Motion

Maker Lab; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Maker Lab in Malaysia seeks a Creative Lead for Video & Motion to headline the social-first B2B content for a global technology client. You will manage a compact but powerful team, partner with brand marketing, and oversee all stages from concept to shoot, edit and delivery.

You will shape quarterly goals, refine formats using social trends, and mentor leads to elevate the team's output. Your track record should include 10+ years in video, strong reels, strategic mindset, and ability to

Qualifications

• 10+ years of experience in video, film and motion design, including five years as Creative Director
• Strong reel showcasing original social-first video and motion work, ideally with B2B or technology brands
• Attention to detail and a highly strategic mindset to translate opportunities into compelling work
• Excellent collaboration and ability to navigate a matrix organisation with stakeholders
• Passion for pop culture, marketing, advertising and technology, with strong English communication

Responsibilities

• Set the creative vision for the team’s social-first B2B video and motion output and lead the team, agencies and production houses
• Direct a team of creatives across video production, editing, motion graphics, animation and film
• Develop quarterly and annual goals and strategic plans for video and motion output and implement processes to achieve them
• Ensure brand creative aligns with broader company vision and initiatives
• Guide operations with Strategy, Operations and Exec Producers, including planning, recruiting and resourcing
• Create a blueprint for regional growth and recruit top video and motion talent and partners
• Foster a respectful, collaborative environment and mentor senior leads while exploring AI tools in production

Skills

Video production

Motion design

Leadership

Strategic thinking

Collaboration

Communication

Project management

Creative direction

Storytelling

AI tools in video production

Tools

Premiere Pro

After Effects

DaVinci Resolve

Cinema 4D

Job description

Creative Lead - Video & Motion

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

We are looking for an experienced creative leader with deep video and motion expertise to lead the video and motion output of a new social-first creative team for our client, a leading global technology company. The team creates B2B content for the client’s business marketing brand, speaking to marketers and business owners across the region, with the goal of proving B2B content can be as entertaining as consumer content.You must demonstrate a strong track record of developing and managing teams of video and motion creatives, partnering closely with brand marketing professionals, and overseeing all aspects of production from concept and scripting through shoot, edit and delivery. You need to be confident in exploring the world of creativity today, a lover of the latest cultural phenoms, and someone who wants to challenge the status quo and invent new ways of thinking, working and making.

Role:

• Set the creative vision for the team’s social-first B2B video and motion output, including recurring video series, creator-led content, campaigns and event coverage, and lead a small but mighty creative team, external agencies and production houses to deliver extraordinary work.
• Directly manage and lead a team of creatives across video production, editing, motion graphics, animation and film, working alongside design, copywriting and interactive disciplines.
• Develop quarterly and annual goals and strategic plans for the team’s video and motion output. Implement the processes, tools and production resources needed to achieve them for the team’s video and motion output, using performance insights and social trends to refine formats.
• Partner with the Creative team to ensure the brand’s creative vision is consistent with their broader company vision and initiatives. Ensure that all client’s creative work is supported and inspired.
• Partner with Strategy Lead, Operations Lead and Exec Producers to guide operations of the team, including planning, recruiting, and resourcing.
• Create a blueprint for the team’s continued regional growth and recruit the best video and motion creatives, directors, production partners and contract collaborators.
• Foster a respectful and collaborative environment. Mentor the Senior Art Director, Art Director and other discipline leads, ensuring alignment on all projects and both team and individual goals. Pioneer the use of AI tools in video and motion production, from rapid concepting to automated asset variations

You:

• 10+ years of experience in video, film and motion design, including five years as Creative Director managing a mid to large team, preferably from an agency, production company and/or in-house teams at global brands.
• A strong reel that highlights original social-first video and motion work, ideally including B2B or technology brands.
• Understand what it means to pay close attention to the details, they matter.
• Possess a highly strategic mindset, to connect with different groups across the organisation and identify marketing opportunities and translate them into exciting work
• A great partner and strong collaborator who can navigate a matrixed organisation with ease and build successful relationships with stakeholders
• Finger on the pulse of pop culture and social media trends, and a genuine interest in marketing, advertising and technology.
• Excellent management skills. Experience inspiring creative teams with a strong vision and empowering individuals to achieve their best work.
• Deep craft and hands-on knowledge of video production, editing and motion design (for example Premiere Pro, After Effects, DaVinci Resolve or Cinema 4D), including directing shoots and managing production budgets.
• Flexible and dependable
• Incredible organisation, communication, prioritisation, and decision-making skills.
• Empathy for the users and empathy for individuals on a creative team.
• Exceptional verbal and written English communication and presentation skills.