The Creative Lead is in charge of the how of design — ensuring every FMCG brand speaks consistently, beautifully, and strategically. You oversee and mentor the design team, act as a creative gatekeeper to maintain visual integrity, and continuously enhance design systems and templates to empower efficiency and high-volume output. You translate brand and design vision into actionable creative strategies — guiding teams to deliver work that is both purposeful and powerful.
Position Responsibilities
- Oversee and mentor a team of senior creative designers and design leads to ensure consistent, high-quality creative output.
- Act as the creative gatekeeper, maintaining the brand's design integrity across all platforms.
- Nurture talent, encourage experimentation, and create space for creative growth within the team.
- Review and refine key creative work to ensure it meets both brand and business objectives.
- Translate design vision into actionable, scalable templates that maintain consistency and empower efficient, high-volume output.
- Collaborate cross-functionally with Brand, Marketing, Product, and FMCG teams to ensure creative execution aligns with campaign strategy, timelines, and market needs.
- Develop, refine, and enhance creative templates, design systems, and visual frameworks to boost efficiency and enable high‑volume output.
- Build scalable design processes that maintain craft while meeting fast‑paced marketing demands.
- Streamline workflows across creative, brand, and marketing teams for greater clarity and consistency.
Qualification and Experience
- 6–8 years of experience in creative direction, brand design, or FMCG marketing (experience in design agencies, lifestyle, or F&B brands is a plus).
- Proven ability to lead creative teams and manage multiple brands or campaigns simultaneously.
- Strong eye for design systems — balancing creativity with structure and scalability.
- Proficiency in Adobe Creative Suite; motion or 3D familiarity is a bonus.
- Excellent communication and leadership skills — you inspire, not just instruct.
- A strategic mindset with a passion for craft, culture, and coffee.
a Necessity, not a Luxury