Creative Executive (Copywriting & Video Content)

Distinct Hub PLT; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A creative agency in Puchong seeks a Creative Executive to lead brand messaging and create high-quality content for various channels. The ideal candidate will have at least 1 year of writing and storytelling experience, a strong portfolio, and excellent English skills, with the ability to understand Chinese for translation work. Responsibilities include strategic copy direction, cross-functional collaboration, and performance analysis. This role demands a creative thinker with strong storytelling ability and an understanding of digital marketing trends.

Qualifications

• At least one year minimum in writing & video storytelling capacity.
• Strong portfolio of written work demonstrating copywriting excellence.
• Deep understanding of voice development and brand messaging.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Lead the creation and refinement of brand messaging.
• Write and edit copy for various platforms and purposes.
• Conduct market research to inform messaging strategy.
• Analyze campaign performance to refine messaging.

Skills

Writing & Storytelling Experience

Brand Voice Expertise

Language Skills

Education

Diploma or Bachelor’s Degree in Marketing, Mass Communication, Journalism, English, Creative Writing, or related field

Job description

Creative Executive (Copywriting & Video Content)

Responsibilities:

• Lead Brand Messaging: Spearhead the creation and ongoing refinement of brand messaging, ensuring all written content aligns with the company's positioning, values, and visual identity.
• Create High-Quality Content: Write, edit, and proofread copy for websites, campaigns, social media, packaging, emails, press releases, and internal communications.
• Develop Brand Guidelines: Create and maintain a comprehensive brand voice and messaging guide for use across departments and platforms.
• Cross-Functional Collaboration: Work closely with marketing, creative, and product teams to develop concepts and campaigns that deliver consistent and impactful brand experiences.
• Strategic Copy Direction: Interpret creative briefs and proactively guide copy direction to meet business goals and resonate with diverse audiences.
• Market Research: Conduct market and audience research to inform messaging strategy and ensure relevancy.
• Performance Analysis: Analyze campaign performance, draw insights, and refine messaging approaches based on data and feedback.
• Trend Awareness: Stay up-to-date with latest trends in branding, copywriting, and digital marketing.

What we are looking for?

• Writing & Storytelling Experience: At least one year minimum in writing & video storytelling capacity.
• Portfolio Required: Strong portfolio of written work demonstrating copywriting excellence.
• Brand Voice Expertise: Deep understanding of voice development and brand messaging.
• Language Skills: Native English skills and good understanding of Chinese language for translation work.
• Additional Skills: Excellent presentation skills, analytical approach to performance data, and brand strategy understanding are advantageous.
• Team Player: Collaborative mindset to contribute simultaneously to brand and marketing goals.

Qualifications & Requirements

• Diploma or Bachelor’s Degree in Marketing, Mass Communication, Journalism, English, Creative Writing, or related field.
• 2–3 years of copywriting or content creation experience preferred.
• Fresh graduates with strong writing portfolios may be considered.
• Excellent writing, editing, and proofreading skills.
• Strong command of English & Mandarin (BM a plus depending on business needs).
• Creative thinker with strong storytelling ability.
• Understanding of digital marketing, social media trends, and audience engagement.
• Ability to write in different tones and styles (formal, fun, sales-driven, educational).
• Organized, detail-oriented, and able to meet deadlines in a fast-paced environment.
• Ability to work collaboratively with creative and marketing teams.