Creative Director – Product Experience & UI/UX

Ren Recruiting; Penang; On-site; MYR 180,000 - 280,000; Full time

Job summary

Ren Recruiting seeks a Creative Director for Product Experience & UI/UX to lead the creative vision, product design strategy, and end-to-end user experience of our iGaming white-label ecosystem.

You will own how our digital products look, feel, and function across desktop and mobile, establishing design systems, multi-brand architectures, and seamless journeys, while mentoring UI/UX designers and collaborating with Product, Engineering, QA, and business stakeholders to deliver polished

Qualifications

• Minimum 8 years of UI/UX, digital product design, or related discipline.
• Minimum 3 years in senior design leadership (Creative Director or similar).
• Strong portfolio with measurable UX improvements.

Responsibilities

• Lead end-to-end user experience across gaming, account management, and core platform features.
• Define creative vision and design direction for multiple brands.
• Develop design systems and white-label architecture.
• Collaborate with Product, Engineering, QA, and business stakeholders.
• Mentor and develop UI/UX designers and teams.

Skills

Strategic thinking

User-centered design

Team leadership

UX research

Information architecture

Mobile-first design

Prototyping

Interaction design

Design systems

iGaming UX

Education

Bachelor's degree in HCI/UX

Tools

Figma

ProtoPie

Rive

Job description

Creative Director – Product Experience & UI/UX

Industry: iGaming Technology | White-Label Gaming Solutions

ABOUT THE ROLE

We are seeking an experienced Creative Director to lead the creative vision, product design strategy, and end-to-end user experience of our iGaming white-label ecosystem.

You will combine creative excellence, deep UX expertise, strategic product thinking, and attention to detail. You will own how our digital products look, feel, behave, and function, creating intuitive journeys, seamless interactions, and polished experiences.

From platform architecture to micro-interactions, you will establish consistent design and UX standards across desktop, mobile, and responsive web.

KEY RESPONSIBILITIES

1. Creative Vision & Design Direction

• Define the overall creative vision and digital product design direction.
• Establish a distinctive visual identity and consistent design language across all digital touchpoints.
• Develop creative concepts aligned with product strategy and business objectives.
• Monitor international design trends, emerging experiences, and leading iGaming platforms to identify opportunities for innovation.

2. UX Strategy & User Journey Architecture

• Own the end-to-end experience across gaming, account management, and core platform features.
• Develop user journeys, flows, information architecture, and navigation structures.
• Optimize registration, login, verification, wallet management, deposits, withdrawals, game discovery, and game launch.
• Reduce unnecessary steps, confusing navigation, and inconsistent interaction patterns.
• Design seamless experiences for different devices, user behaviors, languages, and markets.

3. Interaction Design & Micro-Experience Quality

• Define button states, hover effects, tap feedback, and interactive responses.
• Design loading states, skeleton screens, progress indicators, and asynchronous feedback.
• Establish purposeful transitions, scrolling behavior, motion effects, and micro-animations.
• Define form validation, error handling, confirmations, recovery experiences, modals, notifications, tooltips, and contextual feedback.
• Account for slow networks, failed requests, interruptions, and alternative user scenarios.
• Prevent accidental actions and duplicate submissions while maintaining consistent timing, responsiveness, and visual feedback.
• Lead the design of iGaming lobbies, interfaces, navigation, and core user-facing features.
• Establish clear information hierarchies and improve game discovery, search, filtering, and categorization.
• Create seamless account management and transaction experiences.
• Ensure responsible gaming tools, account controls, and regulatory information are accessible and understandable.
• Translate product requirements into effective experiences and prioritize UX improvements using research and analytics.

5. Design Systems & White-Label Architecture

• Build and maintain scalable, enterprise-grade design systems.
• Establish design tokens, reusable components, libraries, and standardized interaction patterns.
• Develop UX frameworks and flexible themes supporting multiple white-label brands without compromising usability or consistency.
• Define typography, colors, layouts, spacing, icons, animations, and component behavior.
• Maintain design documentation and implementation guidelines across deployments.

6. UX Quality Assurance & Implementation

• Establish UX quality standards and design acceptance criteria.
• Review frontend implementations against approved designs and interaction specifications.
• Work with Engineering and QA to resolve layout, transition, loading, interaction, and usability defects.
• Validate success, failure, loading, empty, disabled, and recovery states.
• Take ownership of the visual and functional quality of the delivered product.

7. User Research & Continuous Improvement

• Lead usability evaluations, UX research, and competitor benchmarking.
• Analyze user behavior and establish UX metrics and improvement processes.
• Work with Product and Analytics teams to evaluate task completion, usability issues, and navigation efficiency.
• Validate decisions through usability testing, experimentation, and user feedback.
• Refine existing interfaces based on measurable outcomes.
• Lead, mentor, and develop UI/UX, Product, and Visual/Motion Designers.
• Collaborate with Product, Engineering, QA, and business stakeholders.
• Conduct design reviews and establish effective workflows, documentation standards, and quality control processes.
• Manage design delivery from concept through implementation and post-launch optimization.

CORE COMPETENCIES

Strategic product thinking, user-centered problem solving, attention to detail, creative innovation, systems thinking, research-informed decision-making, team leadership, stakeholder communication, and ownership of final product quality.

REQUIRED KNOWLEDGE & SKILLS

• Advanced understanding of HCI, user-centered design, cognitive psychology, mental models, usability heuristics, and accessibility.
• Expertise in journey mapping, personas, behavioral analysis, user flows, information architecture, and navigation.
• Ability to manage information hierarchy and cognitive load while anticipating edge cases, alternative paths, and user errors.

UI, Interaction Design & Prototyping

• Expert proficiency in Figma, including wireframes, high-fidelity interfaces, interactive prototypes, and detailed interaction specifications.
• Strong mobile-first, responsive, and adaptive design capabilities.
• Excellent typography, spacing, alignment, composition, and visual hierarchy.
• Experience with micro-interactions, motion, transitions, loading behavior, and error prevention and recovery.
• Proficiency with Figma Prototyping, ProtoPie, Rive, or equivalent tools.

iGaming & White-Label Platforms

• Understanding of iGaming structures, lobby navigation, game discovery, authentication, verification, wallets, and transactions.
• Familiarity with responsible gaming interfaces and multilingual, multi-market requirements.
• Knowledge of white-label, multi-brand, and multi-tenant architecture.

Design Systems

• Experience building enterprise design systems, component libraries, and reusable interaction patterns.
• Knowledge of atomic design, tokens, themes, and multi-brand customization.
• Strong component management, documentation, and design-to-development handover skills.

Technical Understanding & Implementation

• Familiarity with API-driven interfaces, asynchronous interactions, and the feasibility of animations and transitions.
• Ability to communicate development-ready requirements, troubleshoot implementation issues, and recommend practical alternatives.

Research, Analytics & Quality Control

• Experience with qualitative and quantitative research, usability testing, A/B testing, and product analytics.
• Ability to interpret heatmaps, user recordings, navigation patterns, and usability findings.
• Experience auditing production interfaces and preparing actionable design QA recommendations.
• Ability to validate improvement hypotheses using measurable outcomes.
• Strong team management, coaching, mentorship, and creative direction.
• Experience establishing design standards, review processes, and managing complex projects and deliverables.
• Ability to balance usability, visual quality, accessibility, technical performance, and business priorities.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in HCI, UX Design, Interaction Design, Product Design, Digital Design, Computer Science, or a related field, or equivalent professional experience.
• Minimum 8 years of experience in UI/UX, Digital Product Design, Product Experience, or a related discipline.
• Minimum 3 years in senior design leadership, such as Creative Director, UX Director, Head of Product Design, or Design Lead.
• Demonstrated experience developing complete UX strategies, journey architecture, and design systems.
• Strong portfolio demonstrating successful product design and measurable UX improvements.
• Hands-on experience working with Engineering throughout the product development lifecycle.
• Experience managing and mentoring multidisciplinary design teams.

Preferred Experience

• Direct experience in iGaming or gaming technology, particularly white-label platform providers.
• Experience with multi-brand or multi-tenant products and international, multilingual markets.
• Familiarity with leading international iGaming platforms.
• Experience in fintech, digital wallets, trading platforms, or other complex transactional systems.
• Advanced interaction or motion design experience.
• Familiarity with frontend development workflows and implementation.

WHAT SUCCESS LOOKS LIKE

• Consistent, intuitive, and polished UX across the platform.
• A scalable design system supporting multiple white-label brands.
• Reduced friction, clearer navigation, and simplified user journeys.
• Thoughtfully designed and consistently implemented interactions and feedback.
• Live products meeting established visual and functional standards.
• Measurable improvements in task completion, navigation, usability, and accessibility.
• A high-performing design team with accountability, innovation, and continuous improvement.