Creative Director (Brand & Visual)

Onthego F&B Industry Sdn. Bhd. (1581768-H); Sepang; On-site; MYR 167,000 - 290,000; Full time

Job summary

ONTHEGO is seeking an experienced Creative Director (Brand & Visual) to lead our overall creative direction, visual identity, brand presentation, and creative production standards. This role combines strategic vision with hands-on design leadership, overseeing the Graphic Design and Videography teams and ensuring a consistent, professional brand across digital platforms, packaging, and campaigns.

Reporting to the Head of Marketing, you will translate business objectives into impactful creative

Qualifications

• Proven leadership of multidisciplinary creative teams in branding and design.
• Strong portfolio in brand identity, packaging, and campaign visuals.
• Hands-on design capability with strategic vision and quality control.

Responsibilities

• Lead overall creative direction, visual language, and brand presentation.
• Develop concepts for marketing campaigns, product launches, and activations.
• Provide art direction across digital ads, packaging, photography, and video.
• Maintain brand guidelines and ensure consistency across channels.
• Lead and coach Graphic Design and Videography teams for quality output.

Skills

Graphic Design

Branding

Art Direction

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

InDesign

Figma

Job description

ONTHEGO is seeking an experienced and highly capable Creative Director (Brand & Visual) to lead our overall creative direction, visual identity, brand presentation, and creative production standards.

We are looking for a design-driven creative leader with a strong professional background in Graphic Design, Branding, and Art Direction, combined with proven experience leading multidisciplinary creative teams.

This position will oversee both the Graphic Design and Videography / Creative Production teams, ensuring that all creative outputs maintain a consistent, distinctive, and professional brand identity across digital platforms, product packaging, marketing campaigns, and other brand touchpoints.

The successful candidate must demonstrate exceptional creative judgement, strong technical design knowledge, leadership capabilities, and commercial awareness. You will be responsible for developing compelling creative concepts, directing creative execution, reviewing and approving creative materials, and continuously improving the quality of ONTHEGO's visual communication.

Reporting directly to the Head of Marketing, you will work closely with the Marketing and Digital Performance teams to translate business objectives into impactful creative campaigns.

This is a creative leadership position requiring both strategic vision and hands-on design expertise, not simply a senior graphic design or production role.

Key Responsibilities

Lead and establish the overall creative direction, visual language, and brand presentation of ONTHEGO.

Develop original and impactful creative concepts for marketing campaigns, product launches, promotional activities, collaborations, and brand activations.

Translate marketing objectives and campaign briefs into strong creative concepts, moodboards, visual references, and execution guidelines.

Provide professional art direction across digital advertising, graphic design, photography, videography, product packaging, and other marketing materials.

Ensure creative concepts are visually appealing, commercially relevant, and aligned with the company's brand positioning.

Continuously identify opportunities to elevate creative standards, introduce fresh ideas, and strengthen ONTHEGO's overall brand presentation.

2. Brand Identity & Visual Consistency

Take ownership of ONTHEGO's creative brand identity and maintain consistent visual standards across all marketing channels.

Develop, implement, and maintain comprehensive brand guidelines covering typography, colour systems, layout, composition, imagery, photography, and logo usage.

Ensure consistency across TikTok, Shopee, Meta, official websites, social media, product packaging, merchandise, and promotional campaigns.

Establish strong visual hierarchy and design principles that reflect a professional consumer brand.

Review existing brand assets and recommend improvements to strengthen brand recognition and visual consistency.

Ensure all creative work follows approved brand guidelines and meets the company's expectations before publication.

3. Graphic Design Leadership & Quality Control

Lead, supervise, and provide professional art direction to the Graphic Design team.

Review and approve campaign key visuals, promotional artwork, digital advertising creatives, marketing posters, packaging-related visuals, and other design materials.

Provide clear, constructive, and actionable feedback to improve design quality and execution.

Maintain high standards in typography, composition, colour theory, layout, visual hierarchy, and overall design aesthetics.

Guide designers in developing original concepts rather than relying excessively on generic templates or repetitive design approaches.

Ensure design materials are professionally prepared for digital publication and print production.

Act as the primary creative reviewer and approver for routine design materials within established brand guidelines, escalating major brand changes when required.

4. Videography & Creative Production Direction

Lead the creative direction of the Videography and Content Production team.

Develop and guide video concepts, campaign storytelling, storyboards, visual references, and production direction.

Provide creative input on cinematography, framing, lighting, production aesthetics, editing styles, and visual storytelling.

Review video drafts and final productions to ensure professional quality and consistency with ONTHEGO's brand identity.

Collaborate with videographers to produce engaging product campaigns, brand videos, social media content, and promotional materials.

Ensure graphic design, photography, and video production communicate a unified creative direction.

Maintain creative production standards while balancing quality, delivery timelines, and available resources.

Work closely with the Head of Marketing to develop and execute creative concepts based on approved marketing plans and campaign calendars.

Participate in campaign planning discussions and provide recommendations on creative strategy, production requirements, and visual execution.

Translate campaign objectives into clear creative briefs, deliverables, and production timelines.

Collaborate with Digital and Performance Marketing teams to develop effective advertising creatives for TikTok, Meta, Shopee, Google, and other digital channels.

Support product launches, promotional campaigns, sponsorship activities, brand collaborations, events, and marketing activations.

Analyse creative performance feedback and recommend improvements to campaign visuals, messaging, and content direction.

Ensure creative materials are delivered according to agreed campaign schedules and business priorities.

Lead and manage the existing Graphic Design and Videography / Creative Production teams.

Assign creative responsibilities, oversee workloads, and monitor project progress.

Conduct regular creative reviews and provide professional coaching to improve team capabilities.

Develop a collaborative, accountable, and performance-oriented creative working environment.

Identify skill gaps and recommend relevant training or development opportunities.

Encourage creative innovation while maintaining consistency with approved brand standards.

Provide guidance to team members and ensure they understand creative expectations, project priorities, and delivery requirements.

7. Creative Workflow, Approval & Reporting

Establish and maintain structured creative briefing, review, approval, and quality-control processes.

Ensure all creative requests have clear objectives, responsible owners, deliverables, and deadlines.

Review and approve routine creative output before publication, reducing unnecessary management-level revisions and approval delays.

Monitor production progress and resolve creative bottlenecks to ensure timely delivery.

Maintain organised creative assets, project files, brand materials, and artwork version control.

Provide weekly creative progress updates and a monthly creative performance summary to the Head of Marketing.

Report completed deliverables, outstanding projects, production challenges, team performance, and recommended improvements.

Continuously improve creative efficiency, production quality, and overall departmental accountability.

Requirements & Qualifications

Professional Experience

Minimum 7 years of relevant professional experience in Graphic Design, Branding, Art Direction, or related creative disciplines.

At least 2–3 years of proven experience leading or supervising creative teams, preferably involving both graphic design and video production.

Previous experience as a Creative Director, Art Director, Creative Lead, Design Manager, or equivalent senior creative professional.

Strong professional foundation in hands‑on Graphic Design, with proven progression into Art Direction or creative leadership.

Demonstrated experience developing brand identities, campaign key visuals, visual guidelines, and integrated marketing campaigns.

Proven ability to independently assess creative work, identify design weaknesses, provide effective art direction, and maintain professional quality standards.

Experience leading designers and providing creative direction to videographers, photographers, editors, or other creative production personnel.

Experience working in an in‑house creative department, consumer brand, established creative agency, or similar environment.

Advanced proficiency in Adobe Photoshop and Adobe Illustrator.

Strong working knowledge of Adobe InDesign, Figma, or equivalent professional design tools.

Excellent understanding of typography, composition, colour theory, visual hierarchy, layout systems, and visual communication.

Strong expertise in brand identity development, creative conceptualisation, campaign key visual development, and art direction.

Experience in both digital and print design production, including artwork preparation and production requirements.

Good understanding of photography, cinematography, video editing, visual storytelling, and multimedia production workflows.

Familiarity with Adobe Premiere Pro, After Effects, or equivalent motion and video production tools is an advantage.

Understanding of creative requirements for social media, e-commerce platforms, digital advertising, and consumer marketing campaigns.

Ability to develop and maintain professional brand guidelines and structured creative workflows.

Leadership & Professional Capabilities

Strong leadership skills with the ability to guide, motivate, and develop multidisciplinary creative teams.

Excellent creative judgement and attention to detail.

Ability to provide constructive feedback and make confident creative decisions.

Strong presentation and communication skills, including the ability to explain and justify creative concepts to management.

Proven ability to manage multiple projects, competing priorities, and tight production deadlines.

Strong organisational skills and accountability for creative deliverables.

Commercial awareness and ability to balance creative excellence with marketing objectives.

Proactive, independent, solution-oriented, and capable of working with minimal supervision.

Ability to collaborate effectively with Marketing, Digital Performance, Product Development, and other relevant departments.

Education & Preferred Industry Experience

Diploma, Bachelor's Degree, or equivalent professional expertise in Graphic Design, Visual Communication, Advertising, Multimedia Design, or a related field.

Experience in FMCG, consumer products, e-commerce, fitness, lifestyle, retail, or established branding and creative agencies will be an added advantage.

Experience in product packaging design, integrated marketing campaigns, and digital-first consumer brand development is highly desirable.

Key Deliverables & Performance Expectations

The successful candidate is expected to demonstrate measurable contributions in the following areas:

Creative Quality & Art Direction — Consistently deliver professional, original, and high-quality creative output across design and video production.

Brand Consistency — Establish and maintain cohesive visual identity and creative standards across all ONTHEGO marketing channels.

Campaign Creative Development — Develop effective creative concepts and provide strong visual direction for campaigns and product launches.

Team Leadership — Effectively manage, guide, and improve the capabilities of the Graphic Design and Videography teams.

Creative Delivery — Ensure creative assignments and marketing materials are completed according to agreed production timelines.

Quality Control & Approval — Independently review routine creative materials, minimise avoidable revisions, and maintain approval standards.

Creative Operations — Improve briefing processes, production workflows, collaboration, and creative execution efficiency.

Reporting & Accountability — Provide consistent updates on creative performance, production progress, outstanding deliverables, and improvement initiatives.

Specific performance targets will be established in accordance with the company's management and HR performance framework.

A strong professional creative portfolio is mandatory.

Candidates must demonstrate proven creative ability and professional experience in:

Graphic Design and Art Direction.

Brand Identity and Visual System Development.

Marketing Campaign Key Visuals.

Digital Advertising and Social Media Creatives.

Creative Conceptualisation and Visual Storytelling.

Integrated Marketing Campaign Execution.

Photography or Videography Creative Direction.

Creative Team Leadership and Project Ownership.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Creative Director?
• Which of the following types of qualifications do you have?
• How many years of Creative Design experience do you have?