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Job responsibilities
- Design POSM and in-store marketing materials, including posters, standees, buntings/banners, price tags, promotional displays, vouchers, reward/loyalty cards, table-top displays and other outlet communication materials.
- Ensure artwork is suitable for printing, production and actual outlet application.
- Prepare artwork files according to printer/vendor specifications.
- Support outlet roll-out by preparing artwork for different sizes and formats.
- Design creative assets for Facebook, Instagram and other digital platforms.
- Develop social media posts, campaign visuals, promotional artwork, digital banners and festive creatives.
- Adapt key visuals into different formats and platform specifications.
- Support the design of website and mobile app promotional banners and visuals.
- Create visual assets for online promotions, giveaways and influencer campaigns.
C. Packaging & Product Design
- Develop and adapt packaging, box and product-related designs.
- Work on seasonal/festive packaging and promotional packaging.
- Ensure packaging artwork follows brand guidelines and product requirements.
- Prepare print-ready artwork and coordinate artwork amendments with suppliers.
D. Product Content & Photography
- Support product photoshoots and basic art direction for product photography.
- Assist with product styling and visual presentation for marketing purposes.
- Edit and retouch product photos for social media, e-commerce and promotional materials.
- Support short-form video content and basic video editing when required.
E. Brand & Creative Development
- Maintain consistency of brand identity across all marketing touchpoints.
- Develop creative concepts based on campaign objectives and marketing briefs.
- Collaborate closely with the Marketing team to translate marketing ideas into visual concepts.
- Keep up with current design, social media and F&B/retail visual trends.
- Develop creative ideas for new product launches, festive campaigns and promotional activities.
F. Production & Coordination
- Coordinate with printers, suppliers and production vendors on artwork requirements.
- Check proofs, colours, sizes and final artwork before production.
- Manage design files and maintain an organised artwork library.
- Ensure creative deliverables are completed according to campaign timelines.
Requirements
- Diploma/Degree in Graphic Design, Visual Communication, Multimedia Design or related field.
- 2–4 years of relevant graphic design experience, preferably in FMCG, F&B, retail or lifestyle brands.
- Proficient in Adobe Illustrator, Photoshop and/or other relevant design software.
- Experience in branding, packaging, POSM, digital and social media design.
- Experience working with packaging artwork, design guidelines, print specifications and production requirements.
- Strong understanding of layout, typography, colour, visual hierarchy and brand consistency.
- Able to adapt campaign concepts into different online and offline marketing materials.
- Experience in motion graphics or basic video editing would be an added advantage.
- Creative, detail-oriented and able to work under tight deadlines.
- Able to manage multiple design projects and prioritise tasks effectively.
- Portfolio demonstrating branding, social media, packaging and/or retail design work is required.