Creative Design Lead: Brand Campaigns & Visual Strategy

Hai Kah Lang Sdn Bhd; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Job summary

Hai Kah Lang Sdn Bhd in Kuala Lumpur is seeking a talented Marketing Graphic Designer to lead the creative development and visual execution of the brand’s campaigns across digital and physical touchpoints.

You will translate marketing and business objectives into compelling concepts, design marketing materials for social media, websites, packaging, posters, menus and promotions, maintain brand identity, and collaborate with Marketing, Operations and external partners to deliver accurate,

Qualifications

• Diploma or Degree in Graphic Design, Visual Communication, Multimedia Design, Advertising or a related field.
• Strong portfolio demonstrating campaign development, branding and commercial design work.
• Strong proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop and InDesign.
• Good understanding of typography, layout, colour, visual hierarchy and print production.
• Able to develop creative concepts independently.
• Good understanding of social media content requirements and digital design formats.
• Basic photography, food styling, video editing or motion graphic capabilities will be an added advantage.

Responsibilities

• Develop creative concepts and key visuals for brand campaigns, festive promotions, new product launches, new outlet openings and sales-driving activities.
• Lead the visual direction and execution of major marketing campaigns from concept development to final artwork.
• Design marketing materials for both digital and offline channels, including social media content, digital advertisements, website/digital platform visuals, menu and menu boards, posters, flyers and buntings, in-store promotional materials, point-of-sale materials, outdoor and mall advertising, packaging and promotional merchandise.
• Maintain and strengthen Hai Kah Lang's overall brand identity and visual consistency.
• Translate campaign briefs from the Marketing team into creative concepts that are attractive, practical and commercially effective.
• Work closely with Senior Marketing Executives to develop creative materials based on the marketing calendar and individual campaign requirements.
• Provide creative guidance and support to the Graphic Designer to ensure quality and consistency of artwork.
• Review artwork before release to ensure accuracy in pricing, promotion details, brand guidelines, dimensions and production specifications.
• Coordinate with printers, suppliers, agencies and other external parties on artwork specifications, production requirements and final output where required.
• Support food styling, product photography, short-form video shoots and other visual content development where necessary.
• Keep updated with current F&B, retail, social media and design trends and recommend relevant creative ideas for the brand.
• Manage multiple design projects and urgent marketing requests while ensuring agreed timelines are met.
• Maintain organised artwork files, editable master files and brand creative assets.
• Perform any other marketing or creative duties assigned by the Head of Marketing.

Skills

Creative concept development

Adobe Creative Suite

Typography & layout

Print production knowledge

Communication skills

Education

Diploma/Degree in Graphic Design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Hai Kah Lang Sdn Bhd in Kuala Lumpur is seeking a talented Marketing Graphic Designer to lead the creative development and visual execution of the brand’s campaigns across digital and physical touchpoints.

You will translate marketing and business objectives into compelling concepts, design marketing materials for social media, websites, packaging, posters, menus and promotions, maintain brand identity, and collaborate with Marketing, Operations and external partners to deliver accurate,