Creative content & branding executive

AL MATHAAM SYED CORNER; Ipoh; On-site; MYR 100,000 - 150,000; Full time

Job summary

A renowned local establishment in Ipoh is seeking a creative professional to enhance brand identity through visual strategies and content production. Responsibilities encompass designing visuals for social media, marketing materials, and product launches while maintaining brand consistency. The ideal candidate should have a strong background in visual content creation, collaborating with teams to ensure high-quality standards. This role is critical in shaping the brand's aesthetic appeal and enhancing customer engagement.

Qualifications

• Proven experience in visual content development for brands.
• Strong understanding of brand identity and design principles.
• Ability to collaborate with cross-functional teams to achieve creative goals.

Responsibilities

• Translate brand strategy into engaging visual concepts.
• Produce a wide range of visual content for digital and print.
• Ensure brand consistency across all visual outputs.
• Maintain quality control on design and creative assets.

Skills

Visual content creation

Brand identity development

Creative design

Video production

Market analysis

Job description

Translate brand strategy into visual concepts, content direction, and creative outputs. Ensure all visuals follow brand identity, tone, colour codes, and design guidelines. Support development of brand assets: logo usage, packaging concepts, signage, display materials.

1. Brand Identity & Positioning

• Translate brand strategy into visual concepts, content direction, and creative outputs.
• Ensure all visuals follow brand identity, tone, colour codes, and design guidelines.
• Support development of brand assets: logo usage, packaging concepts, signage, display materials.

2. Content Ideation & Creation

• Produce visual content for:
  • Social media posts, reels & TikTok
  • Website banners & marketing visuals
  • Digital ads & promo campaigns
  • Print materials (banners, posters, menu, packaging, POSM)
• Plan creative direction for video shoots, marketing visuals, campaign themes, and photoshoots.

3. Creative Production

• Assist in photo/video content creation (shooting, editing, layout).
• Storyboard marketing campaign visuals.
• Work closely with videographers, designers, agencies, and production teams.

4. Brand Campaign & Launch Projects

• Support design & visual communication for new product launches, rebranding, and branding campaigns.
• Develop campaign visuals, event identity kits, and marketing collaterals.
• Conduct research for visual trends, colour schemes, design styles, and creative executions.

5. Aesthetic Curation

• Maintain brand uniformity in:
  • Signage
  • Store displays
  • Packaging designs
  • Menu visuals
  • Digital & printed materials
• Propose enhancements that elevate brand attractiveness & customer experience.

6. Social Media & Creative Strategy

• Craft creative direction and design language for social platforms.
• Work with marketing team on messaging, content pillars, and visual storytelling.
• Align content with audience preference, cultural themes, and brand values.

7. Creative Quality & Control

• Ensure output quality, accuracy, and brand consistency.
• Review assets before publishing to maintain aesthetic & professional standards.

8. Knowledge & Insight

• Conduct market scans on:
  • Competitor visual identity
  • Design trends
  • Industry styles
  • Creative benchmarks
• Recommend innovative ideas and new branding methods.