Country Manager (Philippines)

WediaLab; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A technology-driven marketing company seeks a regional manager to oversee operations in the Philippines. This role entails collaborating with multiple teams, developing marketing strategies, and managing staff recruitment and performance. Candidates should possess at least 3 years of experience in digital marketing and hold a Bachelor's degree. Proficiency in English and an understanding of the Philippines' digital ecosystem are essential. Opportunities for travel will also be provided.

Benefits

Travel allowances

Airfare and accommodation covered

Qualifications

• Minimum 3 years of experience in the Digital Marketing industry.
• Strong understanding of the Philippines’ digital ecosystem.
• Willingness to travel overseas for business meetings and training at least 3 days monthly.

Responsibilities

• Oversee operations in the Philippines and maximize profitability.
• Collaborate with brand teams and stakeholders for reporting.
• Conduct market research and adapt strategies accordingly.
• Develop annual budgets and drive revenue targets.
• Supervise partners' performance and enhance site performance.
• Lead marketing strategy involving new technologies.
• Manage recruitment and mentoring of staff.

Skills

Digital Marketing Expertise

Performance Marketing

Matrix Environment Adaptability

Research & Strategy Development

Communication (English)

Bilingual Skills (Filipino or local languages)

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Salesforce Commerce Cloud

GA4

GTM

Job description

Job Description

• Serve as the face of the company in the Philippines, overseeing operations, fostering business growth, and maximizing profitability.
• Collaborate closely with regional and country brand teams, operations, CRM, risk management, agency teams, and head office for comprehensive reporting.
• Conduct thorough research on the Philippines market and adapt strategies accordingly. Implement and maintain a robust brand strategy ensuring uniformity.
• Develop annual budgets, create detailed marketing plans, and drive revenue and profit targets on a regular basis.
• Supervise external partners’ performance, SLAs, billing, and finance. Cultivate partnerships to enhance site performance.
• Spearhead marketing strategy development involving new technologies like apps, metaverse, and social commerce.
• Act as the regional expert on platforms such as Salesforce Commerce Cloud, GA4, and GTM. Provide insights on website performance to relevant teams.
• Contribute to high-level strategic projects within the company.
• Lead the recruitment, management, and mentoring of staff, ensuring optimal performance and growth.

Job Requirements

• Bachelor’s degree in business administration, marketing, or a related field.
• Minimum 3 years of experience in the Digital Marketing industry.
• Strong understanding of the Philippines’ digital ecosystem.
• Essential expertise in Performance Marketing.
• Proficiency in English is mandatory; proficiency in Filipino or other local languages is advantageous.
• Ability to thrive in a matrix environment is beneficial.
• Willingness to travel overseas for business meetings and training at least 3 days monthly.
• Travel allowances, airfare, and accommodation are covered by the company.