Counter Operations Leader

Sales & Marketing; Remote; MYR 50,000 - 70,000; Full time

Job summary

A leading brand-builder in beauty is seeking a Counter Operations Leader based in Kuala Lumpur, Malaysia. This role is responsible for operational support to retail counters across Australia, ensuring compliance and operational excellence. Key duties include analyzing operational metrics, providing remote support for systems, and maintaining quality standards. Candidates should have a Diploma in Business and 3 to 5 years of relevant experience. The position requires strong analytical and coordination skills, and the ability to work in a fast-paced environment.

Benefits

Championing Diversity, Equity and Inclusion

Equal employment opportunities

Qualifications

• 3 to 5 years’ experience in operations or retail environment.
• Strong analytical, coordination, and reporting ability.
• Ability to manage multiple priorities effectively.

Responsibilities

• Analyse operational and commercial metrics for the Australia market.
• Provide remote operational support for core systems.
• Ensure counter readiness through remote support and monitoring.
• Maintain inventory of operational assets for Australia counters.
• Enforce operational standards and maintain brand quality.

Skills

Analytical skills

Coordination ability

Detail-oriented

Proactive approach

Collaborative teamwork

Education

Diploma in Business

Tools

Operational systems

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands. LUXASIA has established Joint Ventures with major players and provides integrated brand-building capabilities across luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of talents across 15 markets.

Position Purpose

The Counter Operations Leader provides end-to-end operational support to retail counters across Australia, ensuring consistent execution, system integrity, and compliance with brand standards through remote oversight. Based in Malaysia, this role partners closely with Australia-based commercial and field teams to enable front-line readiness, operational discipline, and smooth execution of daily operations, promotions, and events. The role acts as a central operations anchor, leveraging data, systems, and standardized processes to drive efficiency, consistency, and operational excellence across all counters.

Responsibilities

Operational Reporting & Analysis

• Analyse key operational and commercial performance metrics (e.g. sales, new user acquisition, system utilization) for the Australia market.
• Prepare regular reports, insights, and recommendations to support decision-making.
• Track action plans and follow up with stakeholders to ensure timely execution and continuous improvement.

System Management & Support

• Provide remote operational support for core systems (C2, SDC, Magic Ring/Magic Scan) used by Australia counters.
• Support system enhancements, upgrades, and User Acceptance Testing (UAT).
• Ensure accuracy and integrity of operational data, including inventory and sample tracking.
• Manage system access and user privileges with strict governance and compliance controls.
• Serve as the key escalation point for system-related operational issues.

Front-line Operations & Readiness (Remote)

• Ensure counter readiness (connectivity, testers, materials).
• Coach and support team for consistency and discipline.
• Conduct regular online counter reviews and monitoring in lieu of physical store visits.
• Identify operational gaps and work with local stakeholders to implement corrective actions.

Maintenance & Fixed Asset Management

• Maintain an up-to-date inventory of operational assets (e.g. devices, tools, equipment) supporting Australia counters.
• Coordinate remote setup and deactivation for new, relocated, or closed counters (e.g. system access, emails, product codes, devices).
• Troubleshoot technical issues and liaise with IT or external vendors to ensure timely resolution.

Quality, Compliance & Brand Standards

• Enforce operational standards according to company and regulatory requirements.
• Maintain quality assurance and brand standards.
• Develop processes, roll out SOPs, and operational guidelines to support standardised execution.
• Coordinate logistics, materials for promotions, ZFD activities, testers, and sampling as per campaigns or events/pop-ups in Australia.
• Ensure operational readiness and smooth execution of campaigns through close coordination with local teams.
• Oversee Free Goods management, including analysis, allocation, and reporting, to ensure effective tracking and utilization.

Requirements

• Minimum Diploma in Business with 3 to 5 years’ experience in operations, retail, or a similar environment.
• Strong analytical, coordination, and reporting ability; hands-on with systems.
• Detail-oriented, proactive, collaborative, and able to manage multiple priorities.
• Remote support for the Oceania market; the role requires commitment to core operational hours, working from 8.00AM/8.30AM to 5.00PM/5.30PM.

We encourage candidates who thrive in a fast-paced environment and are eager to contribute ideas and drive results.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other career opportunities, visit our careers page @ https://www.luxasia.com/careers/

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency interested in working with us must obtain prior written approval from LUXASIA’s T&E team before submitting candidates’ resumes, and only in conjunction with a valid contract for service.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.