Content Strategist

WeTrade Capital Limited; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A financial services company is seeking a Content Strategist in Kuala Lumpur. The role involves developing content strategies and crafting impactful messaging for trading audiences. The ideal candidate should have 3–5 years of relevant experience, a strong grip on brokerage operations, and must be proficient in English and Mandarin. If you are creative and detail-oriented, join us in fostering trust within the trading community.

Benefits

Up to 15% EPF Employer Contribution

Monthly team lunches and events

Unlimited snacks and beverages

Qualifications

• 3–5 years’ experience in content strategy, marketing, or copywriting, preferably in online trading.
• Excellent command of English and Mandarin.
• Proven ability to craft compliant yet engaging content.

Responsibilities

• Develop and execute content strategies across campaigns.
• Craft persuasive marketing copy tailored to trading audiences.
• Collaborate with marketing and creative teams.

Skills

Content strategy

Marketing copywriting

Understanding of trading platforms

Creative thinking

Analytical skills

Job description

In Trust We Succeed: Join us as a Content Strategist!

WeTrade Capital Limited is a financial broker regulated by Labuan FSA dedicated to cultivating confidence and trust among traders, operating internationally across Southeast Asia and Latin America. WeTrade provides a secure, seamless and user‑friendly platform for growth in the world of trading.

Why WeTrade?

Up to 15% EPF Employer Contribution: Enjoy a generous employer contribution of up to 15% towards your Employees Provident Fund (EPF) for long‑term financial security.

Team Engagement: Monthly lunches and company events.

Free‑Flowing Snacks and Beverages: Unlimited sips and bites at your fingertips!

About the Role

We are seeking a Content Strategist with hands‑on experience in the brokerage industry. The ideal candidate understands the sensitivities, audience behaviours, and communication trends of this space. This candidate is adept at crafting clear, compliant, and impactful messaging that connects with a variety of stakeholders, especially traders.

You’ll play a key role in shaping WeTrade’s content direction across marketing channels, ensuring every message builds credibility and strengthens our brand’s position in the market.

Your Mission:

• Develop and execute content strategies across campaigns, social media, landing pages, and brand initiatives.
• Craft persuasive and compliant marketing copy tailored to trading audiences.
• Translate complex financial concepts into clear, accessible language for diverse markets.
• Collaborate with Performance Marketing, Brand, and Creative teams to ensure consistent messaging.
• Monitor industry trends and competitor content to keep messaging relevant and timely.
• Analyse engagement data and optimise content for performance and conversion.
• Support multi‑market marketing efforts with regionally localised messaging when required.

What we’re looking for:

• 3–5 years’ experience in content strategy, marketing, or copywriting, preferably within online trading, brokerage, or fintech.
• Strong understanding of trading platforms, brokerage operations, and investor mindset.
• Excellent command of English and Mandarin for better communication with the internal team.
• Proven ability to craft compliant yet engaging content for regulated industries.
• Creative, analytical, and detail‑oriented.
• Portfolio required. It should include successful campaigns or content samples from the brokerage or trading industry that demonstrate strategic thinking and measurable results.

Join our globally expanding company and grow with us as we continue to build a future of success, united by our core belief: In Trust We Succeed.