Content Marketing Specialist

VeecoTech; Bayan Lepas; On-site; MYR 100,000 - 150,000; Full time

Job summary

A technology company located in Malaysia is looking for a content marketing professional to develop and execute marketing strategies aimed at generating qualified leads. The successful candidate will manage engaging content across various platforms while overseeing social media and email marketing initiatives. Proficiency in SEO best practices, content performance analysis, and collaboration with creators is essential. The role requires staying updated with marketing trends and employing storytelling to enhance the company's market position.

Responsibilities

• Develop and execute comprehensive content marketing strategies for lead generation.
• Plan, create, and manage engaging, SEO-friendly content across multiple platforms.
• Oversee and optimize social media presence with analytics reporting.
• Manage end-to-end email marketing campaigns with performance tracking.
• Collaborate with SEO team for alignment on best practices.
• Conduct keyword research for refining content strategies.
• Analyze content performance metrics and social media insights.
• Coordinate with creators and designers for high-quality content.
• Stay informed on content marketing trends for innovation.
• Utilize storytelling and thought leadership to attract leads.

Job description

Responsibilities

• Develop and execute comprehensive content marketing strategies aimed at generating marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Plan, create, and manage engaging, SEO-friendly content for the company’s blog, social media platforms, newsletters, and website.
• Oversee and optimise social media presence, including content creation, scheduling, engagement, and analytics reporting.
• Manage end-to-end email marketing campaigns, including segmentation, content development, scheduling, and performance tracking.
• Collaborate closely with the SEO team to ensure alignment of all content with SEO best practices and Google EEAT guidelines.
• Conduct keyword research and content gap analyses to continuously refine content strategies for lead generation.
• Analyze and report regularly on content performance metrics, social media insights, and email marketing effectiveness.
• Coordinate with internal and external creators, editors, and designers to produce high-quality content consistently while also utilising Gen AI and prompts to create content creation processes.
• Stay informed of emerging content marketing, social media, and email marketing trends to innovate and optimize campaign effectiveness.
• Utilise storytelling and thought leadership initiatives to strengthen the company’s market position and attract qualified leads.