Content Creator

Guangzhou Stars Pulse Co.,Ltd; Kuala Lumpur; On-site; MYR 122,000 - 164,000; Full time

Job summary

A creative content marketing company in Kuala Lumpur is seeking a Content Production Specialist to handle scriptwriting, shooting, and editing of promotional videos. The role includes executing content strategies primarily on TikTok, analyzing data for performance, and optimizing deliverables. Ideal candidates should have at least a Bachelor's degree, with preferred experience in short video content marketing, especially in the personal care or FMCG sectors. Proficiency in data analysis and office software is needed.

Qualifications

• At least 1 year of experience in short video content marketing or operations.
• Excellent skills in script planning, video production, and editing.
• Strong online awareness and logical reasoning ability.

Responsibilities

• Responsible for planning, scriptwriting, shooting, and editing creative content.
• Formulating content seeding strategies on TikTok and executing plans.
• Conducting data tracking and integrated analysis to ensure effectiveness.
• Monitor performance and optimize deliverables based on analysis.

Skills

Script planning

Video production

Data analysis

Proficient in Excel and PPT

Understanding of TikTok/Facebook/Instagram trends

User-centric thinking

Education

Bachelor's degree from a full-time university

Job description

Responsibilities

1. Content Production: Responsible for planning, scriptwriting, shooting, editing of creative content (videos/text/images) for short videos promoting products.
2. Content Strategy Execution: Responsible for formulating content seeding strategies, primarily on TikTok, implementing content creation and operation plans.
3. In-depth analysis of viral short videos promoting products, combining platform trends and industry high-quality content examples, continuously innovating content formats and effects.
4. Data Analysis and Optimization: Monitor performance, conduct data tracking and integrated analysis (traffic, marketing, user data), ensure effectiveness, quality, and quantity of deliverables.

Job Requirements

1. Bachelor's degree or above from a full-time university, with at least 1 year of experience in short video content marketing or operations. Candidates with background in personal care and beauty industry or related FMCG sectors are preferred.
2. Excellent script planning, video production, editing skills. Strong data analysis skills, proficient in office software such as Excel and PPT for data analysis and report writing.
3. Strong online awareness, user‑centric thinking, logical reasoning, learning ability.
4. Familiar with content guidelines and trends of TikTok/Facebook/Instagram platforms, and possesses rich experience in video creation.

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