Content Creator

Xiaomi Technology; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading technology company in Kuala Lumpur is seeking an experienced TikTok content creator to lead video production that aligns with brand identity and culture. Candidates should have a minimum of 3 years of experience in TikTok marketing, fluency in English, and knowledge of creating engaging content. This role involves managing the entire production cycle and refining strategies based on performance metrics.

Qualifications

• Minimum 3 years of experience in TikTok content creation.
• Native-level proficiency in English; fluent in Chinese and Malay preferred.
• Proven expertise in TikTok video production and editing.

Responsibilities

• Lead TikTok content creation reflecting brand identity.
• Manage the entire production cycle from ideation to post-production.
• Refine content strategy based on engagement metrics.

Skills

TikTok content creation

Fluency in English

Knowledge of viral content

Adaptability to trends

Job description

Job Description

• Lead TikTok content creation for Xiaomi Malaysia, producing short‑form videos that reflect Xiaomi’s brand identity while integrating local cultural elements
• Manage the full production cycle—from topic ideation, scriptwriting, and storyboarding to filming and post‑production editing
• Continuously refine content strategy and production techniques based on platform engagement metrics and data insights to boost views, interaction rates, and follower growth

Job Requirements

• Minimum 3 years of experience in TikTok content creation and operations, with a strong grasp of the platform’s ecosystem, algorithm behavior, and trending content formats
• Native‑level proficiency in English, with fluent communication skills in Chinese and Malay to enable seamless collaboration with the China team
• Proven expertise in TikTok video production, including platform‑specific filming techniques and editing styles
• Deep understanding of viral content mechanics and TikTok’s engagement logic
• Strong digital intuition with the ability to quickly identify and adapt to global and Malaysian TikTok trends, memes, and challenges
• Familiarity with the 3C digital and tech industry; prior experience in TikTok marketing for consumer electronics is preferred
• Experience in building TikTok presence from scratch, whether for personal branding or official brand accounts, is a strong advantage