Consumer Insights & GTM Manager

Ambition; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading regional firm in consumer goods is seeking a strategic insights professional to drive market intelligence in Malaysia. The ideal candidate will hold a relevant degree and possess at least 5 years of experience in market research or strategic planning. This role offers opportunities for professional growth and direct influence on business direction through insights.

Benefits

Professional growth and development

Cross-functional exposure

Influence on business direction

Qualifications

• Minimum 5 years of experience in market research, customer insights, or strategic planning.
• Prior experience in customer-facing roles or fieldwork is highly preferred.

Responsibilities

• Conduct qualitative and quantitative research to gather customer and market insights.
• Analyse consumer behaviour, competitor strategies, and market dynamics.
• Translate data into actionable insights and develop dashboards.
• Define customer segments, channels, and positioning.
• Collaborate with internal teams on new products and campaigns.
• Present insights to senior stakeholders.

Skills

Analytical skills

Communication skills

Stakeholder management

Data analytics

Market research

Education

Degree in Marketing, Business Administration, Economics or related field

Tools

Power BI

Tableau

Nielsen

Job description

The Client

Our client is a leading regional player in the consumer goods industry, recognised for its commitment to innovation, sustainability, and delivering high-quality products. They are currently seeking a strategic insights professional to drive market intelligence and support go-to-market planning.

The Ideal Candidate

• Holds a Degree in Marketing, Business Administration, Economics, or a related field.
• Comes with at least 5 years of experience in market research, customer insights, or strategic planning.
• Prior experience in customer-facing roles or fieldwork is highly preferred.
• Strong analytical, communication, and stakeholder management skills.
• Proficient in data analytics platforms such as Power BI, Tableau, or Nielsen.

What's in it for you?

• Strategic role with cross-functional exposure.
• Opportunity to influence business direction through insights.
• Professional growth and development in a fast-paced, innovation-driven environment.

Responsibilities

• Conduct qualitative and quantitative research to gather customer and market insights.
• Analyse consumer behaviour, competitor strategies, and market dynamics to inform business decisions.
• Translate data into actionable insights and develop dashboards to support planning.
• Define customer segments, channels, and positioning to support go-to-market strategies.
• Collaborate with internal teams to develop new products and launch campaigns.
• Present insights to senior stakeholders and foster a data-driven culture.

To Apply

Please click "APPLY NOW" or email Sabrina Ng at [e-mail]. Data provided is for recruitment purposes only.

Due to the high volume of applications received, only shortlisted candidates will be notified.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)