Commercial Sales Director / Head of Sales

Randstad; Kuala Lumpur; On-site; MYR 180,000 - 250,000; Full time

Job summary

A leading player in the steel industry is looking for a Commercial Sales Director to lead B2B and B2C sales across Malaysia. This role emphasizes hands-on leadership and requires experience in sales management and market expansion. The successful candidate will build and manage a sales team, develop strategies for revenue growth, and strengthen client relationships. Ideal for proactive individuals passionate about growth and making an impact in the market.

Qualifications

• Strong experience in sales leadership, especially in steel, metals, or related industries.
• Proven ability to manage teams and drive market expansion.
• Experience in both B2C and B2B sales is advantageous.

Responsibilities

• Lead and manage overall B2C and B2B sales operations in Malaysia.
• Build, coach, and develop the sales team to improve performance.
• Develop and execute strategies to expand market presence nationwide.

Skills

Sales leadership experience

B2B sales

B2C sales

Communication skills

Negotiation skills

People management

Education

Associate Degree/Diploma

Job description

Commercial Sales Director / Head of Sales

• Lead and grow both B2B & B2C sales across Malaysia
• High-impact role with direct influence on business growth and market expansion
• Opportunity to build, manage, and shape a national sales footprint

Job Highlights

• Lead and grow both B2B & B2C sales across Malaysia
• High-impact role with direct influence on business growth and market expansion
• Opportunity to build, manage, and shape a national sales footprint

About the Company

Our client is a growing player in the steel and metal solutions industry, serving both retail (B2C) and commercial (B2B) customers across Malaysia. The business is focused on expanding its market presence, strengthening its sales channels, and building a strong nationwide footprint. With an entrepreneurial mindset and hands‑on leadership, the company is looking to scale its operations and capture new opportunities in the local market.

About the Role

We are looking for a Commercial Sales Director / Head of Sales to lead and grow the B2C and B2B business in Malaysia. This role will manage the sales team, drive market expansion, and develop strategies to grow revenue and brand presence nationwide. This is a hands‑on leadership role, ideal for someone with strong initiative, passion for growth, and the drive to build something meaningful.

Key Responsibilities

• Lead and manage overall B2C and B2B sales operations in Malaysia
• Build, coach, and develop the sales team to improve performance and coverage
• Develop and execute sales strategies to expand market presence nationwide
• Identify new business opportunities, channels, and customer segments
• Drive revenue growth through active customer engagement and deal closure
• Strengthen relationships with key clients, distributors, and partners
• Work closely with internal teams to ensure smooth operations and customer satisfaction
• Monitor market trends, competitors, and customer needs to refine sales approach

What We’re Looking For

• Strong experience in sales leadership (steel, metals, building materials, or related industries preferred)
• Proven ability to manage teams and drive market expansion
• Experience handling both B2C and B2B sales is a strong advantage
• Self‑driven, proactive, and comfortable building markets from the ground up
• Strong communication, negotiation, and people management skills
• Passionate about growth, business building, and making an impact

How to Apply

Apply now by clicking “Apply” and take the next step in leading this company’s growth journey.

Skills

no additional skills required

Qualification

no additional qualifications required

Education

Associate Degree/Diploma