Cluster Branding & Communications Manager

Pullman Miri Waterfront; Miri; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading hotel brand in Miri is seeking a Cluster Branding & Communications Manager to oversee integrated marketing strategies across multiple properties. The ideal candidate will have 5–7 years of experience in integrated marketing within hospitality or lifestyle industries, focusing on digital PR, performance marketing, and brand strategy. This role includes budgeting, KPI establishment, and team collaboration. Offering a supportive culture and professional development opportunities.

Benefits

Comprehensive health and wellness initiatives

Generous leave entitlements

Opportunities for professional development

Discounts on hotel services

Vibrant company culture

Qualifications

• 5–7 years in integrated marketing (hospitality, lifestyle, or agency).
• Proven ability to develop data-driven strategies.
• Hands-on experience managing campaigns end-to-end.
• Strong collaborator who can align cross-functional teams.

Responsibilities

• Supervise development and execution of marketing strategies.
• Develop omni-channel marketing plans to elevate brand positioning.
• Lead campaign ideation, execution, and performance tracking.
• Establish KPIs and dashboards to measure campaign ROI.
• Mentor on-property marketing teams and foster collaboration.

Skills

Integrated marketing

Digital PR

Performance marketing

Brand strategy

Data-driven strategies

Collaboration

Tools

Google Analytics

Meta Ads Manager

CRM tools

SEO tools

Email marketing platforms

Social listening tools

Job description

Cluster Branding & Communications Manager

To support Cluster Director in proactively supervising the development and execution of integrated marketing, branding, and communications strategies across three distinct hotel properties, ensuring alignment with corporate standards while driving measurable business impact. The role will unify messaging across owned, earned, and paid channels while scaling the function through data‑driven optimization and cross‑property collaboration.

Integrated Marketing Strategy & Execution

• Develop and implement omni‑channel marketing plans that blend digital, PR, and on‑property activations to elevate brand positioning and revenue goals.
• Lead campaign ideation to execution, including content creation, media partnerships, and performance tracking for initiatives (e.g., hotel openings, seasonal promotions).
• Collaborate with revenue management and sales teams to align campaigns with pricing strategies and demand periods.
• Oversee digital PR strategies, including media relations, influencer collaborations, and thought leadership programs to amplify brand visibility.
• Monitor and optimize online reputation (OTAs, social media, review platforms) through proactive engagement and crisis response protocols.
• Leverage owned platforms (website, newsletters) to drive direct bookings and loyalty program growth.

Business Impact & Performance Tracking

• Establish KPIs and dashboards to measure campaign ROI (e.g., conversion rates, engagement lift, cost per acquisition).
• Conduct monthly performance reviews with stakeholders, translating data into actionable insights for optimization.
• Manage budget allocation with a focus on high‑impact channels and cost efficiency.

Team Leadership & Cross‑Property Synergies

• Mentor on‑property marketing teams, fostering collaboration and best‑practice sharing across the cluster.
• Streamline workflows through centralized tools (e.g., shared content calendars, asset libraries) to improve efficiency.
• Partner with corporate teams (Accor/ownership) to align local activations with global brand initiatives.
• Step in where necessary to fulfil urgent execution gaps across teams when hotel properties have important campaigns.

Qualifications & Skills

• Experience: 5–7 years in integrated marketing (hospitality, lifestyle, or agency), with expertise in digital PR, performance marketing, and brand strategy.
• Strategic & Analytical: Proven ability to develop data‑driven strategies and pivot based on performance insights.
• Execution Excellence: Hands‑on experience managing campaigns end‑to‑end (briefing creatives, media buying, reporting).
• Leadership: Strong collaborator who can align cross‑functional teams and agency partners.

Technical Skills

• Proficient in Google Analytics, Meta Ads Manager, CRM tools.
• Familiarity with SEO, email marketing platforms, and social listening tools.
• Language: Fluent English; additional languages a plus.

What We Offer

• Comprehensive health and wellness initiatives.
• Generous leave entitlements and work‑life balance policies.
• Opportunities for professional development and career growth.
• Discounts on our hotel services and facilities.
• A vibrant and supportive company culture.

About Us

Pullman Miri Waterfront is a leading hospitality brand that offers a unique blend of luxury and contemporary design. With a strong presence in Miri, Sarawak, we are dedicated to providing exceptional experiences for our guests and creating value for our stakeholders. Our commitment to excellence, innovation, and sustainability has made us a respected player in the industry.

If you are an experienced brand and communications professional who thrives in a dynamic environment, we encourage you to apply now for this exciting opportunity.