Chief Marketing Officer

PositiveLinks Asia; Selangor; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading marketing organization based in Malaysia is seeking a visionary Chief Marketing Officer (CMO) to spearhead brand growth, digital acceleration, and customer engagement. The role demands extensive experience in retail and digital-first consumer businesses, with responsibilities encompassing e-commerce optimization, customer relationship management, and product innovation. The ideal candidate will lead a diverse team of 25–30 members, ensuring that marketing strategies align with the company's goals and enhance brand equity.

Qualifications

• 15+ years of progressive marketing leadership experience in retail, FMCG, or digital-first consumer businesses.
• Strong expertise in digital marketing, e-commerce, CRM, and brand building.
• Proven success in leading large teams (20+ headcount).

Responsibilities

• Define and execute brand vision and strategy.
• Oversee performance of digital platforms.
• Develop retention and loyalty marketing programs.

Skills

Digital marketing

E-commerce

CRM

Brand building

Analytical capability

Job description

We are seeking a visionary, commercially minded Chief Marketing Officer (CMO) to lead brand growth, digital acceleration, customer engagement, and menu innovation. This role leads a high‑performing cross‑functional marketing organization spanning Brand & Communications, E‑commerce, CRM & Loyalty, Commercial Planning (Data & Analytics), and Food Development.

Key Responsibilities

Brand & Communications

• Define and execute brand vision and strategy.
• Lead ATL, digital, social, influencer, and PR campaigns.
• Ensure consistent brand experience across all touchpoints.

E-Commerce & Digital Platforms

• Oversee performance of digital platforms (website, app, aggregator partnerships).
• Optimize UX/UI, conversion, and customer journey.
• Lead platform development with internal tech teams.

CRM & Customer Lifecycle Management

• Develop retention, loyalty, and 1:1 marketing programs.
• Maximize customer lifetime value through data-driven engagement.
• Manage CRM tech stack and performance measurement.

Commercial Planning & Analytics

• Build and lead analytics team.
• Drive insights for pricing, promotions, product strategy, and marketing ROI.
• Own forecasting, dashboards, and evidence-based decision-making.

Food/Product Development (Marketing-Led)

• Lead product/food innovation pipeline.
• Collaborate with operations and supply chain for feasibility and quality.
• Ensure menu innovation supports brand equity and market leadership.

Leadership & Team Development

• Lead and inspire a 25–30 member marketing, digital, analytics, and food dev team.
• Manage agency and platform partnerships.
• Foster a culture of innovation, customer‑centricity, and accountability.

Key Requirements

• 15+ years of progressive marketing leadership experience in retail, FMCG, or digital‑first consumer businesses.
• Strong expertise in digital marketing, e‑commerce, CRM, and brand building.
• Demonstrated ability to lead cross‑functional teams (brand, digital, insights, product, and innovation).
• Proven success leading large-scale teams (20+ headcount).
• Strong commercial acumen, analytical capability, and understanding of P&L drivers.
• Experience working with or managing digital product development teams.
• Experience working with food aggregators, loyalty ecosystems, and e‑commerce platforms.
• Background in franchise or multi‑market operations.
• This opportunity is available to individuals authorized to work in Malaysia.

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