Chief Marketing Officer

The Alice Smith School (Secondary); Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading international school in Kuala Lumpur seeks a Chief Marketing Officer (CMO) to drive marketing, communications, and student enrolment initiatives. The ideal candidate should possess senior-level experience in brand-led education or premium services and have a strong understanding of the customer journey along with outstanding communication skills. This is a unique opportunity to shape the school's marketing agenda and ensure long-term enrolment outcomes within a diverse learning community. Applications are due by 9:00am GMT on February 20, 2026.

Qualifications

• Senior-level experience in strategic marketing and brand leadership.
• Experience in delivering premium consumer services.
• Ability to communicate effectively and resonate with diverse communities.

Responsibilities

• Lead the marketing, communications, admissions, and engagement agenda.
• Shape a distinctive and authentic brand for the school.
• Drive sustainable student enrolment and deliver a personalized family experience.

Skills

Strategic marketing

Outstanding communication skills

Brand-led education experience

Commercial mindset

Customer journey understanding

Job description

Chief Marketing Officer (CMO)

Alice Smith School is one of the leading international schools in Southeast Asia and the only not-for-profit international school in Kuala Lumpur based on the British education system. Established in 1946 and set on two stunning campuses, we have a reputation for providing an outstanding education to over 1,500 students aged 3 to 18 representing 53 nationalities. Our school is on an exciting journey to transform education for the next generation.

We seek a strategic, values-driven leader to join us as Chief Marketing Officer (CMO), a key member of the Whole School Leadership Team reporting to the Head of School. The CMO will lead our marketing, communications, admissions, and engagement agenda. The role will shape a distinctive and authentic brand, drive sustainable student enrolment, and deliver a personalised family experience. It combines strategic brand leadership with commercial rigour to ensure our value proposition is clearly communicated, consistently experienced, and translated into long-term enrolment outcomes.

Our successful candidate will be a strategic marketeer with senior‑level experience in brand‑led education and premium services. A holistic understanding of the customer journey, a commercial mindset, and outstanding communication skills are essential, as is proven experience of driving growth. Whilst experience in education is an advantage, we welcome candidates from a variety of sectors and professional backgrounds, particularly related to the delivery of premium value consumer services. A genuine resonance with the mission and values of our school, and the ability to lead effectively in a diverse learning community, are critical to success.

To find out more about our dynamic community and our aspirations for our next CMO, please visit the vacancies, quoting reference 8253.

The deadline for the receipt of applications is 9:00am GMT on Friday 20th February 2026.