Campaigns Management (Mall Marketing), SG Marketplace

Shopee; Kuala Lumpur; On-site; MYR 36,000 - 48,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is seeking a Marketing Associate for Shopee Mall. This role focuses on managing brand activations, executing marketing campaigns, and analyzing performance metrics. Ideal candidates will have a degree in Marketing or Business and experience in e-commerce or retail operations. Strong analytical and project management skills are essential. Join a fast-paced, dynamic environment to enhance the marketing initiatives.

Qualifications

• Proven experience in marketing, e-commerce, or retail operations preferred.
• Ability to interpret complex data sets and apply insights.
• Demonstrated commitment to delivering high-quality work under deadlines.

Responsibilities

• Manage activations for a portfolio of 244 brands.
• Oversee activations for top-tier brands and product launches.
• Develop seller kits for tentpole campaigns.
• Conduct post-campaign analysis to optimize future efforts.
• Curate and update brand collections on Shopee Mall pages.

Skills

Strong analytical skills

Project management

Effective communication

Detail-oriented

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

Overview

About The Team: As a Shopee Mall Marketing Associate, you will play a crucial role in driving brand activations and marketing initiatives across Shopee Mall for the Singapore market. You will collaborate closely with internal teams and external partners to execute campaigns, analyze performance metrics, and ensure the successful implementation of marketing strategies.

Responsibilities

• Business-As-Usual (BAU) Activations: Manage activations for a portfolio of 244 brands (including Joint Business Plan (JBP) and Category Business Plan (CBP)-only brands) with other team members. Coordinate and schedule all types of brand activations for Shopee Mall, ensuring timely execution.


• Execution of High-Touch P0 Brands: Oversee and execute activations for top-tier brands including Apple, Samsung, Dyson, Xiaomi, and Google. Facilitate at least one major product launch per month for designated brands.


• Spike Days & Prehype Days Partner Activations: Coordinate activations & exposure points for campaign partners during spike and prehype campaign periods. Manage partnerships, ensuring alignment with campaign objectives across different category days.


• Category Tentpole Partner Support: Develop and distribute seller kits for tentpole campaigns, supporting activations for all tentpole partners across 10 categories.


• Post-Campaign Analysis of Key Activations: Conduct thorough analysis of campaign performance, utilizing data from BI, BD, and other marketing teams. Review key campaign mechanics and metrics, applying insights to optimize future campaigns.


• Mall Page Maintenance: Curate and update brand collections on Shopee Mall pages. Execute voucher promotions and manage revamp or migration tasks related to mall page enhancements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.


• Proven experience in marketing, e-commerce, or retail operations preferred.


• Strong analytical skills with the ability to interpret complex data sets.


• Excellent project management and organizational abilities.


• Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.


• Detail-oriented and results-driven. Display commitment to delivering high-quality work and meeting deadlines.


• Ability to thrive in a fast-paced, dynamic environment.