Campaign Manager (Performance Marketing)

PERSOL; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading marketing firm is seeking a Campaign Manager to drive digital acquisition campaigns in Kuala Lumpur. In this role, you will manage multi-channel campaigns with a focus on B2B lead generation. The ideal candidate will have at least 4 years of digital marketing experience, strong analytical skills, and the ability to collaborate effectively across different teams. This position plays a crucial role in maximizing the efficiency and success of performance marketing efforts.

Qualifications

• Minimum of 4 years of experience in digital marketing with a focus on acquisition.
• Proven ability to manage paid media campaigns independently.
• Strong analytical skills to work with reporting tools.

Responsibilities

• Plan and manage multi-channel acquisition campaigns.
• Take ownership of campaign setup, targeting, and optimization.
• Track and analyze funnel performance to drive qualified leads.

Skills

Experience in digital marketing

Analytical skills

Campaign optimization

Cross-functional collaboration

Excellent communication

Tools

Google Ads

LinkedIn Ads

Google Analytics

HubSpot

Job description

Campaign Manager (Performance Marketing)

We are looking for a Growth Marketing Campaign Specialist – Acquisition to own and execute our digital acquisition campaigns end-to-end. This is an individual contributor role with strong impact on pipeline and revenue, responsible for planning, launching, and optimizing multichannel campaigns to drive qualified leads for our priority products, regions, and segments.

You will work closely with Global/Regional Marketing, Sales, Product Marketing, and Marketing Operations to ensure our paid and performance marketing efforts are efficient, scalable, and fully aligned with our go-to market strategy.

Key Responsibilities

• Plan, build, and manage multi-channel acquisition campaigns (e.g. Google Ads, LinkedIn Ads, paid social, display/programmatic, sponsorships) to drive qualified leads and new business opportunities.
• Take end-to-end ownership of campaigns: briefing, setup, targeting, budget allocation, tracking, launch, optimization, and reporting.
• Optimize performance through ongoing monitoring, A/B testing (ads, audiences, creatives, landing pages), and iterative improvements to CTR, CPC, conversion rates, and CAC.
• Implement audience segmentation and targeting (by industry, role, company size, region, and use case) to improve relevance, lead quality, and pipeline impact.
• Track and analyze full funnel performance (impressions → clicks → leads → MQLs → SQLs → opportunities → revenue) and translate data into clear insights and actions.
• Manage campaign budgets across channels and geographies, making data driven decisions to maximize ROI and hit acquisition and pipeline targets.
• Ensure proper tracking and attribution (UTMs, pixels, events) in collaboration with Marketing Ops / Web teams, maintaining data quality and consistency across platforms.
• Collaborate with Sales and SDR teams to align on ICPs, lead definitions, and feedback loops, continuously improving lead quality and follow-up effectiveness.
• Work with Product Marketing, Content, and Design to develop compelling messaging, offers, and creatives tailored to target segments and stages of the buyer journey.
• Monitor competitor campaigns and market trends to identify new acquisition tactics, channels, and optimization opportunities.
• Document best practices, checklists, and experiment learnings to improve speed, quality, and repeatability of acquisition campaigns.
• Ensure all activities comply with brand guidelines, channel policies, and data privacy regulations (e.g. GDPR, consent management).

Qualifications

Must-haves

• Proven Experience: Minimum of 4 years of hands‑on experience in digital/performance marketing or growth marketing, with a strong focus on acquisition and lead generation (B2B experience preferred).
• Proven experience managing paid media campaigns on platforms such as: Google Ads (Search & Display), LinkedIn Ads, Meta (Facebook/Instagram) and/or other relevant paid channels.
• Demonstrated ability to set up, manage, and optimize campaigns independently, including budgets, bids, audiences, and creatives.
• Strong analytical skills and experience working with analytics and reporting tools (e.g. Google Analytics, Looker/Data Studio, BI tools, or similar).
• Solid understanding of performance metrics (CTR, CPC, CVR, CAC, ROAS, pipeline contribution, etc.) and full funnel marketing.
• Experience with A/B testing and experimentation (ads, targeting, landing pages) and the ability to formulate and validate hypotheses.
• Working knowledge of tracking and attribution (UTMs, pixels, events) and collaboration with Marketing Ops / Web teams on correct implementation.
• Strong cross‑functional collaboration skills; ability to work effectively with Sales, Product Marketing, Design, and Operations.
• Excellent written and verbal communication skills in English, with the ability to present findings and recommendations clearly.
• High level of ownership, attention to detail, and comfort working in a fast‑paced, results‑driven environment.

Nice to Have

• Experience in B2B SaaS, CPaaS, telecommunications, or tech marketing.
• Familiarity with marketing automation and CRM systems (e.g. HubSpot, Marketo, Salesforce or similar) and lead lifecycle concepts (MQL, SQL, opportunities).
• Experience with landing page optimization tools (e.g. Optimizely, VWO, Google Optimize, Unbounce) or collaboration with web teams on on‑site experiments.
• Knowledge of account based marketing (ABM) concepts and targeting higher value enterprise accounts.
• Understanding of privacy regulations (GDPR, ePrivacy) and how they impact tracking and campaign setup.

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