Campaign Management Assistant

The Smart Local (TSL) Media Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading media company in Kuala Lumpur is seeking a Campaign Management Assistant Intern for a 20-week internship. The ideal candidate will gain hands-on experience in campaign management and digital marketing while working closely with project teams. Responsibilities include influencer marketing strategy development and performance analysis. This internship presents an excellent opportunity for students or recent graduates looking to enter the media industry.

Benefits

Practical experience in Campaign Management

Potential for future employment opportunities

Qualifications

• Excellent understanding of digital publishing and social media.
• Ability to analyze performance data and report insights.
• Strong people skills for relationship building.
• Commitment to a minimum of 20 weeks internship.

Responsibilities

• Contribute to proposals and discussions on business opportunities.
• Lead the conceptualisation of influencer marketing strategies.
• Analyze performance data and deliver post-campaign analysis.
• Negotiate rates and build relationships with influencers.
• Ensure adherence to processes and quality standards.

Skills

Understanding of new media

Strong negotiation skills

Verbal and written communication skills

Analytical and problem-solving abilities

Job description

About The Role

We are looking for an enthusiastic and motivated Campaign Management Assistant Intern to join our TSL Malaysia office.

This internship provides an excellent opportunity for students or recent graduates to gain hands‑on experience in campaign management, digital marketing, and strategic planning.

You must be able to commit to a minimum of 20-week internship.

What You Will Do

• Work with Project Manager to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide insights and deliver regular reports and post‑campaign analysis, comparing results against industry benchmarks with guidance.
• Assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers with guidance
• Be the support in ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties

The Successful Candidate Should Have

• Excellent understanding of new media, digital publishing, content and social media industry
• Strong negotiator with a commercial mindset
• Strong verbal and written communication skills
• Team spirit and ease in building strong professional relationships
• Great people skills and strong analytical and problem‑solving abilities
• Able to commit to a minimum of 20-weeks (5 months) internship

What You Will Gain

• Opportunity to set foot into the media industry through a leading, homegrown media company
• Practical experience in Campaign Management
• Potential for future employment opportunities based on performance