Business Intelligence Analyst

Samsung Southeast Asia & Oceania; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading electronics company in Kuala Lumpur seeks a Business Intelligence Analyst to analyze market opportunities and develop strategies. Responsibilities include forecasting, preparing intelligence reports, and presenting insights. The ideal candidate has a Master's degree in a related field, 3–6 years' experience in analytics, and strong skills in Excel and SQL. This role offers a dynamic work environment with opportunities to impact business decisions.

Qualifications

• 3–6 years in a Business Intelligence, Strategy, or Commercial Analytics role.
• Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries preferred.
• Self-driven with high attention to detail in fast-paced environments.

Responsibilities

• Analyze channel performance to identify growth opportunities.
• Prepare dashboards and intelligence reports to track trends.
• Develop automated reports and real-time dashboards.

Skills

Business Intelligence

Strategic thinking

Excel

SQL

Data visualisation

Communication

Education

Bachelor’s or Master’s in Business Analytics, Data Science, Economics, or Statistics

Tools

Power BI

Tableau

Python

R

Job description

Position Summary

• Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
• Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
• Communicate strategic vision globally and execute high priority tasks to support top management.

Role And Responsibilities

• Sales & Market Intelligence:
• Analyze channel performance (MM , retail, online, telco, dealer ) to identify growth opportunities and gaps.
• Conduct competitor benchmarking (price, promotion, market share, product positioning).
• Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.
• Business Strategy Support:
• Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.
• Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.
• Forecasting & Modelling:
• Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.
• Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.
• Reporting & Visualisation:
• Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.
• Present insights in a clear, concise, and compelling manner to senior stakeholders.
• Competitive Intelligence & Field Analysis:
• Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.
• Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.

Skills And Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or related fields.
• 3–6 years in a Business Intelligence, Strategy, or Commercial Analytics role.
• Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries is highly preferred.
• Advanced Excel and SQL skills.
• Experience with data visualisation tools (Power BI, Tableau, etc.).
• Proficiency in statistical tools (Python, R) is a plus.
• Strategic thinking with high business acumen.
• Strong communication and storytelling with data.
• Self-driven with high attention to detail and accuracy and able to work in fast-paced, agile, and cross-functional environments.