Business Director - Media

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A global advertising and communications firm in Kuala Lumpur is seeking a Business Director to lead the Media Planning Team and enhance client relationships. This role involves developing quality media strategies, ensuring profitability, and coaching team members. The ideal candidate should have over 10 years of media planning experience and strong leadership skills. The company offers generous leave entitlements and hybrid working arrangements.

Benefits

Generous leave entitlements

Cashless comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone Allowance

Qualifications

• 10-12 years media planning experience required with proven track record.
• Able to handle multiple projects and meet tight deadlines under pressure.
• Thorough understanding of creative and planning concepts.

Responsibilities

• Lead and build a strong Media Planning Team.
• Ensure excellent customer service levels throughout the Media Planning Team.
• Translate and understand client’s business challenges.

Skills

Media planning experience

Business acumen

Critical thinking

Problem solving

Communication skills

Financial management

Team leadership

Client focus

Initiative and resilience

Job description

Overview

The Business Director is responsible for contributing to the achievement of business plan objectives by the effective management of the provision of quality media strategies to clients.

Responsibilities

• Lead and build a strong Media Planning Team and galvanize, motivate & inspire them to define, design and deliver best class strategy and delivery.
• Ensure excellent customer service levels throughout Media Planning Team and all agency touch points.
• Able to translate and understand client’s business challenges, and create strategic experiential & integrated, (where applicable) media plans to solve or improve business performance, demonstrated through clearly defined and measurable results.
• Ensure company profitability (P&L) - all budgets are sufficient at the start of each client engagement, and that during each engagement, the planning team members are staying within appropriate ranges of profitability, while always delivering highest quality service and product.
• Responsible for the direction, growth and development of all members of the assigned planning team – including but not limited to performance reviews, goal setting, professional education, motivation and engagement.
• Ensure that Media Planning Team provides clients with a continuous flow of key learnings and recommendations that improve their business and lead to closer partnerships with the agency.
• Build and maintain outstanding customer relationships with assigned client(s).
• Identify potential new business within existing client roster.
• Effectively present and sell agency work/proposals to client roster.
• Assist in the creation of project specific budgets.
• Attend client meetings during development phase of engagement.
• Maintain on-going relationship with clients after the initial “sell-in” phase.
• Develop and execute program contracts with clients.
• Identify "breakthrough" media concepts and ideas that deliver to the strategy and business needs of the client.
• Coaching and mentorship of account team; determine ways to incorporate and develop best practices into account team members’ skill sets.
• Establish KPIs for client program/activations, identify the measurement methodology to be used and ensure proactive measurement.
• Lead quarterly agency/client reviews to highlight performance, share category or industry insights that will lead to business driving conversations.

Qualifications

• 10-12 years media planning experience required with proven track record on strategic and operational planning and execution, in regional/global accounts.
• Strong business acumen.
• Demonstrate critical thinking and problem solving.
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Must be passionate on the Brand – from its products to its value.
• Able to add business value to the Brand – beyond just marketing (e.g. sales, operations, strategic partnerships etc.).
• Knowledge of all integrated advertising processes/procedures.
• Thorough understanding of creative and planning concepts.
• Knowledge of strategic intent and experience in evaluating creative work against it.
• Communication & Presentation Skills.
• Financial Management Skills.
• Team Player & Leadership – able to work closely internal team (e.g. Creative, Strategy Planning, Social Media, PR, CRM etc) and leading the team to ensure all Client’s objective is met.
• Flexibility – clear understanding and know when to pick the right battles.
• Client Focus – has the patience to deal with clients & has the ability to assure them on the right path to walk on.
• Initiative & Resilient – proactive, organized and be able to handle multiple jobs at the same time.

Additional information

• 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
• 👉 Office closure for World Mental Health Day 10th October.
• 👉 Additional Company closure for all 4 major festive Celebrations.
• 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• 👉 Life and personal accident insurance and group hospitalization and surgery.
• 👉 A hybrid working schedule and with Friday disconnects.
• 👉 Rest Relax & Recharge - office closure last week of December every year.
• 👉 Phone Allowance.