Business Development Manager (Printers)

Brady Corporation Asia Pte Ltd; Simpang Empat; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading technology company in Malaysia is seeking an experienced business development professional to drive printer adoption across Southeast Asia. The ideal candidate has over 8 years of experience in technical sales, a degree in Engineering or Business, and strong presentation skills. This role offers opportunities for regional growth and emphasizes work-life balance.

Benefits

Work life balance

Broad regional opportunities

Qualifications

• At least 8 years of experience in business development or technical sales.
• Proven track record in industrial solutions, preferably printers or automation.
• Experience working with regional sales teams and channel partners.

Responsibilities

• Develop and implement business development plans for Brady printers.
• Collaborate with country sales managers to drive printer‑led opportunities.
• Provide support in customer engagements including presentations and product demos.
• Train and coach sales teams to strengthen solution‑selling capabilities.
• Assist country teams in acquiring new customers in underpenetrated markets.
• Partner with marketing and technical teams to deliver campaigns.

Skills

Business development

Technical sales

Solution selling

Presentation skills

Customer engagement

Education

Bachelor’s degree in Engineering, Business, or related field

Job description

Key Responsibilities

• Develop and implement business development plans for Brady printers, with emphasis on underpenetrated countries within Southeast Asia.
• Collaborate with country sales managers and sales teams to drive printer‑led opportunities across direct end‑customers, existing accounts, and channel partners.
• Provide support in customer and channel partner engagements including presentations, product demonstrations, and solution proposals, without undermining existing account ownership.
• Train and coach sales teams and channel partners to strengthen solution‑selling capabilities and expand printer adoption.
• Assist country teams in acquiring new customers and expanding coverage in underpenetrated markets across Southeast Asia.
• Partner with marketing and technical support teams to deliver customer campaigns, application notes, and success stories.
• Build strong relationships with channel partner, creating joint business plans to grow the printer business.
• Perform any other duties that may be assigned from time to time in line with business needs.

Ideal Profile

• Bachelor’s degree in Engineering, Business, or a related field.
• At least 8 years of experience in business development, technical sales, or solution selling.
• Proven track record in industrial solutions, preferably printers, labelling, or automation.
• Experience working with regional sales teams and channel partners.
• Strong presentation, training, and customer engagement skills.
• Willingness to travel within Southeast Asia.

What's on Offer?

• Work life balance
• A role that offers a breadth of regional opportunities