Business Development Manager

SFN Education Sdn. Bhd.; Cyberjaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prestigious international school in Malaysia is seeking a Business Development Manager to lead efforts in student recruitment and admissions. The role involves developing strategic plans, managing the admissions process, and delivering exceptional school tours to prospective families. Ideal candidates will have a minimum of 5 years experience in related fields and a strong understanding of the education sector. Competitive salary and a collaborative work environment offered.

Benefits

Professional development opportunities

Collaborative work environment

Qualifications

• Minimum 5 years of experience in student recruitment, admissions, or related role.
• Strong knowledge of the British international school system and Malaysian education landscape.
• Data-driven mindset with experience using CRM tools and analytics.

Responsibilities

• Develop and implement a strategic student recruitment plan.
• Oversee the admissions process for families.
• Conduct engaging school tours for prospective families.
• Collaborate with marketing for promotional materials.
• Provide exceptional service to prospective families.

Skills

Telemarketing experience

Interpersonal skills

Public speaking

Project management

CRM analytics

Education

Bachelor's degree in Marketing, Business, Education, or related field

Job description

Location: King Henry VIII College, Malaysia

Reports to: Head of Business Development

Job Overview

The position is responsible for developing and executing strategies to attract and enroll students at King Henry VIII College (KH8). This role involves overseeing the entire admissions process, engaging with prospective students and parents, and building strong relationships with key stakeholders to ensure enrollment targets are met. A key aspect of this role is delivering exceptional school tours that create a lasting positive impression on prospective families.

Key Responsibilities

Student Recruitment & Business Development

• Develop and implement a strategic student recruitment plan to achieve enrollment targets.
• Identify new markets and opportunities for student recruitment locally and internationally.
• Establish and maintain partnerships with educational agents, feeder schools, and other recruitment channels.
• Represent KH8 at school fairs, open days, and recruitment events.

Admissions Management

• Oversee the admissions process, ensuring a smooth, professional, and efficient experience for families.
• Manage the application process, including inquiries, campus visits, interviews, assessments, and enrollment.
• Work closely with the academic team to assess student suitability and ensure a seamless transition into the school.
• Monitor and analyze admissions data to optimize conversion rates and improve processes.

Exceptional School Tour Leadership

• Conduct an engaging, informative, and personalized school tours that showcase KH8’s unique strengths and facilities.
• Develop a structured yet flexible tour format that highlights key academic programs, extracurricular activities, and campus life.
• Tailor each tour to the interests and needs of prospective families, ensuring a memorable and impactful experience.
• Train and coordinate staff involved in school tours to ensure consistency in messaging.
• Continuously refine tour strategies based on feedback and industry best practices.

Marketing & Communication

• Collaborate with the marketing team to develop compelling promotional materials and campaigns.
• Assist in maintaining a strong online presence and digital marketing strategies for student recruitment.
• Ensure timely and personalized communication with prospective families.

Customer Relationship Management

• Provide exceptional service to prospective families, guiding them through the decision‑making process.
• Manage a CRM system to track leads, follow‑ups, and conversion data.
• Organize and host webinars, information sessions, and personalized consultations.
• Provide regular reports on admissions trends, recruitment activities, and market insights.
• Monitor competitors and industry trends to refine recruitment strategies.
• Support the senior leadership team in strategic decision‑making related to enrollment growth.

Key Skills & Qualifications

• Experience in telemarketing, call centers, or customer service is advantageous for the position.
• Bachelor’s degree in Marketing, Business, Education, or a related field.
• Minimum 5 years of experience in student recruitment, admissions, or a related role in the education sector.
• Exceptional presentation and public speaking skills, particularly in leading school tours.
• Strong knowledge of the British international school system and the Malaysian education landscape.
• Proven ability to develop and implement successful recruitment strategies.
• Excellent interpersonal and communication skills, with the ability to engage diverse audiences.
• Strong organizational and project management skills.
• Data‑driven mindset with experience using CRM tools and analytics.
• Ability to travel locally and internationally as needed.

SAFEGUARDING

King Henry VIII College Malaysia is committed to the well‑being of all the children in our care, and to all acknowledged Safeguarding procedures. All teachers at the school must have up‑to‑date Safeguarding training and understand their safeguarding responsibilities.

Why Join KH8?

King Henry VIII College is a prestigious British international school offering a world‑class education in Malaysia. As part of our team, you’ll play a key role in shaping the student community and driving the school’s growth. We offer a collaborative work environment, professional development opportunities, and a mission‑driven culture focused on excellence in education.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a business development manager?
• Are you willing to travel for this role when required?
• How many years of project management experience do you have?
• Do you have experience in a role which requires relationship management experience?