Business Development Manager

Bagan Specialist Centre Sdn. Bhd.; Butterworth; On-site; MYR 80,000 - 120,000; Full time

Job summary

A prominent healthcare institution in Butterworth is seeking a Business Development Manager to drive revenue growth and manage strategic partnerships. The role includes developing new business opportunities, strengthening referral networks, and supporting marketing initiatives. The ideal candidate should have at least 5 years of experience in managerial marketing, preferably in the healthcare industry, and possess strong leadership and analytical skills. This position offers a chance to contribute to the hospital's growth and success.

Qualifications

• Minimum of 5 years managerial marketing experience in healthcare, service, or hospitality industry.
• Strong leadership and communication skills.
• Proficient in digital marketing tools and social media management.

Responsibilities

• Drive revenue growth by identifying and managing new business opportunities.
• Expand referral networks with general practitioners and allied health providers.
• Manage relationships with insurance companies and corporate accounts.

Skills

Leadership

Communication

Analytical Skills

Digital Marketing

Social Media Management

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, or related field

Tools

Digital Marketing Tools

Job description

The Business Development Manager is responsible for driving revenue growth, strategic partnerships, and service expansion for Bagan Specialist Centre. The role focuses on strengthening referral networks, insurance/TPA relationships, corporate partnerships, and community engagement, while supporting marketing initiatives aligned with the hospital’s clinical strengths and long‑term growth plans.

Bagan Specialist Centre is a 153‑bed tertiary care hospital dedicated to providing high‑quality, affordable healthcare to the people of Butterworth and surrounding regions.

Job Responsibilities

• Business Development & Revenue Growth
  • Identify, develop, and manage new business opportunities including corporate clients, insurance panels, TPAs, GPs, and institutional partners.
  • Strengthen and expand referral networks with general practitioners, clinics and allied health providers.
  • Support the development and expansion of clinical services, specialty centers, diagnostic services, and procedure‑based packages.
  • Initiate and manage corporate health screening programmes, wellness initiatives, and occupational health partnerships.
  • Monitor business performance and referral trends to ensure achievement of revenue, volume, and growth targets.
• Insurance, TPA & Corporate Engagement
  • Manage relationships with insurance companies, TPAs, and corporate accounts to ensure effective collaboration and service delivery.
  • Support contract negotiations, panel renewals, service scope discussions, and promotional collaborations.
  • Work closely with internal teams to ensure compliance with insurer requirements, billing workflows, and service standards.
  • Act as the key liaison for resolving operational or commercial issues with corporate and insurance partners.
  • Plan and execute hospital marketing strategies to promote consultants, clinical services, health packages, and hospital events.
  • Coordinate hospital participation in health talks, exhibitions, community events, and outreach programmes.
  • Review marketing effectiveness using measurable KPIs such as leads, conversions, referrals, and ROI.
  • Conduct regular market research and competitor analysis to identify service gaps, pricing trends, and emerging healthcare demands.
  • Prepare business proposals, feasibility studies, ROI analysis, and justification papers for new services or investments.
  • Provide insights and recommendations to management to support strategic planning and decision‑making.
• Cross‑Departmental Coordination & Reporting
  • Work closely with Clinical, Finance, Operations, Nursing, IT, HR, and Corporate Communications teams to ensure smooth execution of initiatives.
  • Prepare reports, presentations, dashboards, and management updates on business development and marketing performance.
  • Support budget planning, tracking, and cost control for business development and marketing activities.

Job Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5 years of managerial marketing experience, preferably in healthcare, service, or hospitality industry.
• Strong leadership, communication, and analytical skills.
• Proficient in digital marketing tools and social media management.
• Creative, resourceful, and able to work under minimal supervision.