Business Development, Assistant Manager

BAYU SOMERSET SDN BHD; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A Malaysian fashion brand is seeking a Business Development Manager to oversee retail expansion initiatives and manage store openings. The ideal candidate should have 3-5 years of experience in the Fashion Industry with strong analytical and project management skills. This role is pivotal in supporting retail growth and requires occasional travel for site visits.

Qualifications

• 3-5 years experience as Business Development Manager in the Fashion Industry.
• Strong analytical and strategic planning skills.
• Excellent project management and organizational skills.

Responsibilities

• Oversee strategic retail development initiatives for the business.
• Evaluate and recommend new retail and event locations.
• Lead project management for store openings and retail initiatives.

Skills

Business Development

Analytical Skills

Project Management

Leadership

Stakeholder Management

Job description

Responsible to oversee and implement strategic retail development initiatives for the business. This role is pivotal in supporting the Head of Commercial & Retail in all aspects of retail expansion (inclusive of physical outlets and events) as well as outlet lifecycle management. From planning and evaluating new outlet strategies to executing outlet setups as well as managing upkeep & maintenance of all existing outlets, this position ensures the brand’s retail presence grows effectively and sustainably.

Retail Expansion & Development

• Evaluate and recommend new retail and event locations based on market trends, demographic data, and business goals.
• Prepare comprehensive expansion plans including feasibility studies, ROI projections, and location performance forecasts.
• Present strategic recommendations to the Head of Commercial & Retail for approval.

Project Execution & Store Setups

• Lead end‑to‑end project management for store openings, pop‑up events, and retail‑related initiatives.
• Coordinate site acquisition, fit‑out works, and construction timelines, ensuring timely and quality delivery.
• Work closely with vendors, contractors, and internal teams to manage store Interior Design (ID), construction, renovations, and store maintenance projects.

Other Requirements

• Willing to travel regularly for site visits, especially for store audits and new openings.
• Flexible to work extended hours when required, especially during pre‑launch or event phases.

Skills & Competencies

• At least 3 - 5 years experience as Business Development Manager in Fashion Industry (preferred).
• Strong analytical and strategic planning skills.
• Excellent project management and organizational skills.
• Leadership capability with cross‑functional team collaboration.
• Familiarity with retail operations, store layouts, and ID/fit‑out processes.
• Effective communication and stakeholder management.

Bayu Somerset is a Malaysian modest fast‑fashion brand founded in 2021. We design and produce hand‑drawn art‑inspired, affordable, and comfortable women’s modest wear—think modern Baju Kurung, Kebaya, Kebarung, plus coordinated sets, accessories (hats, scarves, scrunchies) and footwear.

Our mission is to empower women to express individual style confidently, blending bold patterns and timeless comfort. With inclusive sizing (XS–5XL), and a strong online + physical outlet presence.

At Bayu Somerset we pride ourselves in making modest fashion stylish, accessible and versatile.