Branding & Marketing Communications Executive

Webplus Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 48,000 - 60,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Branding & Marketing Communications Executive to manage marketing calendars, create engaging content, and coordinate campaigns. This role requires a Bachelor's degree in a related field and at least 2 years of brand management experience, ideally in a B2B environment. The ideal candidate will possess proficiency in social media platforms and email marketing tools, along with strong communication and analytical skills, ensuring brand consistency and effective messaging.

Qualifications

• Minimum 2 years of experience in brand management, preferably B2B.
• Strong writing and editing skills for press releases, blogs, and corporate communication.
• Basic design skills are an advantage.

Responsibilities

• Plan and execute monthly marketing calendars across various platforms.
• Develop engaging content including social media posts and marketing materials.
• Coordinate newsletters, product launch campaigns, and promotional initiatives.

Skills

Social media proficiency

Brand storytelling

Campaign management

Communication skills

Analytical skills

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Canva

Adobe Creative Suite

Job description

Branding & Marketing Communications Executive

Plan and execute monthly marketing calendars across Instagram, TikTok, Meta, and LinkedIn

Monitor performance metrics and optimize content for engagement and reach

Content Creation

Develop engaging content including social media posts, press releases, blogs, and marketing materials

Ensure all content enhances brand awareness, reputation, and aligns with brand voice

Email & Campaign Management

Coordinate newsletters, product launch campaigns, and promotional initiatives

Deliver consistent brand messaging through monthly newsletters and targeted campaigns

Branding & Storytelling

Communicate brand identity through consistent tone, visuals, and messaging

Support new collection launches, events, and brand activations with compelling narratives

Organize and participate in brand-related events, campaigns, and promotions

Engage with target audiences to strengthen brand presence and loyalty

Identify and evaluate branding opportunities across ATL, BTL, and online channels

Maximize ROI by exploring innovative promotional initiatives

Corporate Communication

Draft and manage internal and external communications to maintain brand consistency

Plan communication schedules and calendars to ensure timely delivery of brand messages

Identify branding opportunities within corporate announcements, stakeholder updates, and leadership messaging

Craft compelling brand narratives that reinforce identity, values, and strategic direction

Ad Hoc Brand Projects

Contribute to special projects, campaigns, or activations as needed

Be adaptable and proactive to ensure smooth brand execution

What we are looking for :

Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.

Minimum 2 years of experience in brand management, preferably B2B, to bring valuable insights to the role.

Technical Skills

Proficiency in social media platforms (Instagram, TikTok, Meta, LinkedIn)

Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) and campaign management

Strong writing and editing skills for press releases, blogs, and corporate communication

Basic design skills (Canva, Adobe Creative Suite) are an advantage

Core Competencies

Excellent communication and storytelling ability

Strong organizational skills with the ability to plan schedules and manage multiple projects

Creative mindset with attention to detail and brand consistency

Analytical skills to evaluate campaign performance and identify new branding opportunities

Adaptability and collaborative spirit to support ad hoc initiatives