Branding and Marketing Lead

UOB Kay Hian; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A financial services company in Kuala Lumpur is seeking an experienced marketing professional to lead their digital and offline marketing efforts. The ideal candidate will have a Bachelor's or Master's degree in marketing, strong SEO capabilities, and proven experience in managing comprehensive advertising campaigns across multiple channels. This role involves strategic planning and execution of various marketing initiatives to enhance the company's brand visibility.

Qualifications

• Ability to communicate effectively orally and in writing in English and one other language.
• Proven working experience covering various aspects of marketing.
• Demonstrable experience leading and managing SEO and other marketing advertising campaigns.

Responsibilities

• Plan and execute digital and offline marketing campaigns.
• Develop and maintain social media presence.
• Evaluate emerging technologies for marketing management.

Skills

SEO

Effective communication

Creative planning

Education

Bachelor's/Master's degree in marketing or related field

Job description

Plan and execute all digital and offline marketing, including SEO, EDMs, social media and other channels of advertising campaigns.

Plan, develop and execute cost effective brand marketing initiatives.

Develop, plan and maintain our presence on selected social media platforms.

Brainstorm and plan for lead generation activities and production of visuals.

Plan and develop promotions on various products and services for the retail market.

Provide leadership and guidance to team members on various projects and activities.

Evaluate emerging technologies for marketing management and provide thought leadership and perspective for adoption.

Manage, plan and schedule webinars and seminars for internal and external clients.

Collate and prepare consolidated marketing reports of regional marketing efforts and activities.

Measure and report performance of all digital marketing campaigns against agreed Key Performance Indicators.

Key Requirements

• Bachelor's/Master's degree in marketing or related field.
• Ability to communicate effectively orally and in writing in English and one other language.
• Proven working experience covering various aspects of marketing.
• Demonstrable experience leading and managing SEO and other marketing advertising and marketing campaigns.