Brand Strategy Director (品牌策略总监)

MYTALENT CREST SDN BHD; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A prominent Malaysia-based company is seeking a brand expert to lead strategic planning and implementation across global markets. The ideal candidate has over 8 years of brand management experience, strong leadership skills, and the ability to innovate in a fast-paced environment. You will collaborate with key departments to ensure brand strategy aligns with company objectives. Join us to create impactful global brand strategies.

Qualifications

• More than 8 years of brand management experience.
• Familiar with global brand operations and fluent in English.
• Ability to handle fast-paced changes.

Responsibilities

• Own the brand's strategic planning and implementation.
• Lead the brand team and manage communication channels.
• Design and drive brand promotion plans on a global scale.
• Plan impactful brand activities to enhance market effects.

Skills

Brand management

Strategic thinking

Cross-cultural communication

Data-driven mindset

Innovation awareness

Education

Bachelor’s degree in Marketing, Brand Management, Advertising, or related fields

Job description

We are looking for a brand expert with both strategic vision and strong execution capabilities, who can lead the brand throughout the entire process from strategic planning to implementation. Ideally, you have experience both in large corporations and in smaller companies, with a strong sense of self-drive, innovation, and willingness to take responsibility. You are very familiar with global markets and overseas brand communications, possess an international perspective, and are capable of expanding the brand's influence worldwide. A strong educational background and extensive work experience form your solid foundation.

This position reports directly to the CEO, and we look forward to using your expertise and passion to jointly propel the brand to new heights.

Responsibilities

• Take full ownership of the brand’s strategic planning and implementation, defining clear brand positioning, development goals, and communication strategies.
• Lead and motivate the brand team, manage brand image and communication channels, ensuring consistent and precise delivery of brand value to target users.
• Deeply understand user needs and market trends, design and drive brand promotion plans with a global perspective, enhancing brand awareness and user loyalty.
• Plan and execute impactful brand activities that translate brand value into market effects and gain user trust.
• Use data analysis of user feedback and market dynamics to continuously optimize communication effectiveness and marketing ROI.
• Monitor competitors and industry changes continuously, extract innovative strategies to maintain the brand’s leadership and vitality.
• Closely collaborate with marketing, operations, and other key departments to ensure brand strategy aligns closely with overall company objectives.

Requirements

• Bachelor’s degree or above, preferably in Marketing, Brand Management, Advertising, or related fields.
• More than 8 years of brand management experience; successful cases in internet, gaming, or consumer goods industries are a plus.
• Familiar with global brand operations, with cross-cultural communication skills; fluent in English and comfortable working in an international environment.
• Excellent strategic thinking and execution ability, skilled at building scalable brand systems from the ground up.
• Data-driven mindset, able to leverage insights from data to guide brand strategy and optimization, enhancing brand value.
• Strong innovation awareness, high sense of responsibility, and excellent under-pressure performance, able to handle fast-paced changes with ease.
• Passionate about brand management, constantly sensitive to industry trends, and with a long-term global vision and planning capability.

If you are looking for a stage to utilize your full capabilities, lead brand innovation, and achieve global influence, welcome to join us and create the new legend of future brands together!

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