Brand & Placemaking Lead for Township Projects

JLG PROJECTS SDN BHD; Malaysia; On-site; MYR 180,000 - 320,000; Full time

Job summary

JLG is seeking a Branding & Placemaking Lead to oversee branding development, placemaking planning, IP management, and investor collateral for the township/project in Malaysia. You will coordinate with internal teams, legal advisers and external partners to ensure brand identity and market positioning align with business goals.

The role requires a bachelor’s degree and 5–8 years in branding, placemaking, or related fields, with strong communication, negotiation, and project management skills;

Qualifications

• Bachelor’s degree in Marketing, Communications, Branding, Business Administration, Property Development, Urban Planning, Architecture, Law or other relevant disciplines.
• 5–8 years of relevant experience in branding, placemaking, or related fields.
• Experience in branding and placemaking for large-scale developments preferred.
• Strong knowledge of brand positioning, IP, and creative strategy.
• Excellent communication, negotiation and stakeholder management skills.

Responsibilities

• Lead branding development and ensure consistent brand identity across touchpoints.
• Plan and execute placemaking initiatives with internal teams and external partners.
• Coordinate trademark and IP management for assets and names.
• Develop investor collateral and marketing materials with cross-functional teams.
• Create clear project narratives and stakeholder communications.
• Support legal and development coordination to align with regulatory requirements.
• Oversee governance for brand usage, trademarks, and creative assets.

Skills

Branding strategy

Placemaking

Stakeholder management

Communication

IP awareness

Contract/Legal awareness

Education

Bachelor's degree in Marketing, Communications, Branding, or related

Tools

Adobe Creative Suite

Microsoft Office

Job description

JLG is seeking a Branding & Placemaking Lead to oversee branding development, placemaking planning, IP management, and investor collateral for the township/project in Malaysia. You will coordinate with internal teams, legal advisers and external partners to ensure brand identity and market positioning align with business goals.

The role requires a bachelor’s degree and 5–8 years in branding, placemaking, or related fields, with strong communication, negotiation, and project management skills;