Brand & Merch Lead — Build a Lifestyle Line from Scratch

Joey Yap Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A new lifestyle merchandise company in Kuala Lumpur is seeking a creative and resourceful leader to develop an entire brand and product line from scratch. You will have full ownership over product creation, branding, and marketing strategies in a fast-paced, startup-style environment. Ideal candidates have a strong interest in merchandising and digital marketing, and experience in brand creation. This role offers massive creative freedom and the opportunity to shape the brand’s direction and identity.

Benefits

High ownership and growth potential

Creative freedom

Fun, fast-paced environment

Qualifications

• Strong interest or background in merchandising, product development, or brand creation.
• Experience in digital marketing, social media, and ads.
• Hands-on and comfortable wearing multiple hats in a startup.
• Good eye for design, trends, and customer behavior.

Responsibilities

• Develop new product concepts and manage production quality.
• Build and manage the brand’s online identity and marketing strategy.
• Plan branded events and coordinate logistics for on-ground activation.

Skills

Merchandising

Digital marketing

Product development

Brand creation

Design eye

Adaptability

Job description

A new lifestyle merchandise company in Kuala Lumpur is seeking a creative and resourceful leader to develop an entire brand and product line from scratch. You will have full ownership over product creation, branding, and marketing strategies in a fast-paced, startup-style environment. Ideal candidates have a strong interest in merchandising and digital marketing, and experience in brand creation. This role offers massive creative freedom and the opportunity to shape the brand’s direction and identity.