Brand Marketing Leader — Growth & Omni-Channel Launches

Coty; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global beauty company in Kuala Lumpur seeks a Brand Manager to join its Malaysia Fragrance team. The role requires developing and executing brand and marketing strategies while collaborating with marketing agencies. The Brand Manager will be responsible for budget management, forecasting, and reporting on brand performance. The ideal candidate will have experience in brand management and a solid understanding of market dynamics to drive brand success.

Qualifications

• Experience in brand management with a focus on marketing strategies.
• Strong analytical skills to evaluate market performance.
• Ability to lead cross-functional teams and collaborate with agencies.

Responsibilities

• Develop brand and launch plans aligned with market objectives.
• Execute BTL promotions across various sales channels.
• Manage A&C budgeting and ensure ROI on marketing spend.
• Forecast market trends and adjust strategies accordingly.
• Conduct regular reporting on brand performance.

Skills

Brand strategy development

Digital marketing

Market analysis

Collaboration with agencies

Job description

A global beauty company in Kuala Lumpur seeks a Brand Manager to join its Malaysia Fragrance team. The role requires developing and executing brand and marketing strategies while collaborating with marketing agencies. The Brand Manager will be responsible for budget management, forecasting, and reporting on brand performance. The ideal candidate will have experience in brand management and a solid understanding of market dynamics to drive brand success.