Brand Marketing Executive

PR SPORTS INTERNATIONAL SDN BHD; Selangor; On-site; MYR 30,000 - 40,000; Full time

Job summary

A leading sports brand in Malaysia is seeking a Marketing Executive to drive market expansion within the badminton community. This role involves developing innovative marketing strategies, managing partnerships, and coordinating brand activities. Ideal candidates are sports enthusiasts with marketing experience and proficiency in Malay or Chinese. Join us to influence our brand's presence and build your legacy in the vibrant sports world.

Qualifications

• At least 1 year of experience in marketing or a related field.
• Proficient in basic Malay and either Chinese or English.

Responsibilities

• Develop and execute innovative marketing strategies to expand within the badminton ecosystem.
• Identify and manage partnerships with KOLs, coaches, clubs, and sports halls.
• Coordinate with product development and sales teams for alignment with market initiatives.
• Plan and oversee brand events to build brand loyalty.
• Analyze market trends and competitor activities for growth opportunities.

Skills

Marketing strategies

Partnership management

Communication

Social media familiarity

Job description

Be the Architect of Our Market Presence: From strategy to execution, your ideas shape our brand.

Dynamic Role, Diverse Playground: Work with KOLs, coaches, clubs, and hall owners – no two days are the same.

Growth & Impact: Directly influence product and sales strategies in a fast-growing sports brand.

Job Description

Are you a marketing talent with a passion for sports and a knack for building connections? We're looking for a dynamic Marketing Executive to be the driving force behind our market expansion. You won't just be executing tasks; you'll be developing and implementing strategies to grow our brand within the vibrant badminton community. You will build bridges between our brand and key players – from KOLs and coaches to clubs and sports halls – ensuring our market presence is everywhere our customers are.

Key Responsibilities

• Develop and execute innovative marketing strategies to penetrate and expand within the badminton ecosystem.
• Identify, negotiate with, and manage partnerships with a diverse network including KOLs, badminton coaches, clubs, and sports halls.
• Coordinate with the product development and sales teams to align market initiatives with product launches and sales targets.
• Plan and oversee brand events and activations, building brand loyalty on the ground.
• Analyze market trends and competitor activities to identify new growth opportunities.

Who We Are Looking For

• A proactive and results-oriented individual with at least 1 year of experience in marketing or a related field.
• A sports enthusiast, ideally with a passion for badminton, and deeply familiar with popular social media apps.
• An excellent communicator and team player with high EQ and the ability to adapt to any situation.
• A strategic thinker aged 35 or below, eager to take ownership of projects and grow with the company.
• Proficient in basic Malay and either Chinese or English.

Ready to build a legacy with us?

Apply now with your resume and tell us what you can bring to the court!