Brand Manager / Specialist

AIRR Labs Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic e-commerce firm in Malaysia is seeking an experienced Brand Manager to lead its brand management initiatives. The ideal candidate will drive e-commerce growth across platforms like Lazada and Shopee and collaborate with various departments to enhance customer engagement. Candidates should have at least 4 years of experience in brand management within the Beauty, FMCG, or Consumer Healthcare sectors, along with strong leadership skills. This role offers an exciting opportunity to impact the company's brand strategies significantly.

Qualifications

• Minimum 4 years of experience as a Brand Manager with hands-on e-commerce experience.
• 2+ years of leadership experience managing teams and strategic initiatives.
• Proactive, data-driven mindset with a focus on improvement in e-commerce performance.

Responsibilities

• Develop and execute e-commerce growth strategies to drive sales.
• Collaborate across departments to enhance customer engagement.
• Monitor and analyze e-commerce market trends and behaviors.

Skills

Creative problem solving

Communication skills

Analytical thinking

Account management skills

Leadership skills

Education

Bachelor's degree in Business, Marketing, Communications or related

Job description

Are you a strategic thinker with a passion for brand management and e-commerce growth? We are looking for a dynamic and results‑driven Brand Manager to lead our e‑commerce initiatives across platforms like Lazada, Shopee, TikTok, and other local marketplaces. You will play a pivotal role in shaping brand strategies, driving sales, and ensuring an exceptional online shopping experience for our customers.

To thrive in this role, you should be a creative problem solver, a skilled communicator, and an analytical thinker who understands the intersection of brand and commerce. If you are passionate about brand‑building, customer engagement, and e‑commerce excellence, we want you on our team!

Responsibilities

• Develop & Execute e‑commerce Growth Strategies – Drive sales and profitability by optimizing product listings, pricing, and promotional activities across multiple e‑commerce platforms.
• Collaborate Across Departments – Work closely with the Head of Commercial, Country Manager, and cross‑functional teams (Marketing, Supply Chain, Studios, and Operations) to enhance customer engagement and revenue.
• Market & Data Analysis – Monitor and analyze e‑commerce market trends, customer behavior, and competitor activities to identify growth opportunities.
• Lead the Commercial Team – Guide and empower the commercial team to execute e‑commerce strategies effectively and meet performance targets.
• Performance & Reporting – Prepare and present reports on sales performance, market trends, and other critical data to senior stakeholders.
• Profitability Optimization – Continuously assess and improve brand profitability by implementing data‑driven strategies.
• Enhance e‑commerce Operations – Streamline processes and systems to improve efficiency and effectiveness in online brand management.
• Stay Ahead of Industry Trends – Keep up with the latest developments in Beauty, FMCG, and Consumer Healthcare to ensure our brand remains competitive.
• Additional Responsibilities – Take on other ad‑hoc tasks as assigned, contributing to the overall success of the brand.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Minimum 4 years of experience as a Brand Manager, with hands‑on e‑commerce experience in Beauty, FMCG, or Consumer Healthcare industries.
• 2+ years of leadership experience, managing teams and driving strategic initiatives.
• Strong account management skills, focusing on strategy, operations, and execution.
• Excellent communication skills – articulate ideas clearly in both verbal and written form.
• Deep understanding of consumer behavior, market trends, and competitive landscapes.
• Commercial acumen, with a track record of successfully managing brand profitability.
• Ability to build strong relationships both internally and externally, fostering collaboration and growth.
• Proactive, data‑driven mindset, with a passion for continuous improvement in e‑commerce performance.