Brand Manager, Scalp Care & Wellness (New Brand Launch)

Hebe Beauty; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A beauty and wellness brand is searching for a Brand Manager to lead marketing initiatives for KOMO Wellness's scalp care philosophy. Responsibilities include developing brand strategies, executing integrated marketing campaigns across social media platforms, and monitoring campaign performance. Ideal candidates should have 4–5 years of experience in beauty marketing and a strong understanding of social media. The position offers an opportunity to shape the brand's financial structure from its inception.

Benefits

Be part of a new brand launch

International working environment

Convenient office location with direct MRT access

Qualifications

• 4–5 years of experience in retail or beauty marketing, preferably in scalp care, hair, or wellness industries.
• Strong understanding of social media marketing (TikTok, Instagram, Xiaohongshu) and content strategy.
• Excellent project management and leadership skills.

Responsibilities

• Develop and execute brand and marketing plans to strengthen KOMO Wellness's presence.
• Lead go-to-market strategies for new service or product launches.
• Collaborate with various teams to ensure smooth execution from concept to launch.
• Monitor weekly sales data and manage stock allocation across channels.

Skills

Social media marketing

Project management

Creative execution

Analytical mindset

Cross-functional coordination

Education

Bachelor’s Degree in Marketing, Communications, or related field

Job description

A beauty and wellness brand is searching for a Brand Manager to lead marketing initiatives for KOMO Wellness's scalp care philosophy. Responsibilities include developing brand strategies, executing integrated marketing campaigns across social media platforms, and monitoring campaign performance. Ideal candidates should have 4–5 years of experience in beauty marketing and a strong understanding of social media. The position offers an opportunity to shape the brand's financial structure from its inception.