Brand Manager (OTC)

Abbott Laboratories; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading healthcare company in Malaysia is seeking a Brand Manager to lead a therapeutic area portfolio. Responsibilities include developing brand strategies, managing key opinion leader relationships, and supporting sales forecasts and budgets. The ideal candidate has at least 3 years of experience in product management within the healthcare sector and holds a relevant degree. Strong analytical and interpersonal skills are essential for this role.

Qualifications

• Minimum 3 years of experience in product management in healthcare/pharmaceutical.
• Good knowledge of computer-based programs.
• Sound understanding of marketing principles.

Responsibilities

• Develop brand plans and strategies for assigned therapeutic area portfolio.
• Monitor market trends and evaluate competitor activities.
• Prepare sales forecasts and budgets.

Skills

Product management

Analytical skills

Interpersonal skills

Presentation skills

Cross-functional collaboration

Education

Degree in pharmacy, nutrition, science or equivalent

Tools

Excel

PowerPoint

Job description

Overview

As the Brand Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution.

Major Duties and Responsibilities

• Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
• Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
• Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
• To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
• Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
• Support the product listing for institutions (government and private hospitals).

Skill, Education & Experience

• Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
• Good knowledge of computer-based programs including excel, graphics & power point presentation.
• Good interpersonal, presentation and cross functional skills.
• Strong analytical and influencing skills.
• Degree in pharmacy, nutrition, science or equivalent
• Sound understanding or qualifications in marketing related principles.