Brand Manager

MJM Malaysia Sdn Bhd; Selangor; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading FMCG company in Malaysia is seeking a Marketing Manager with a minimum of 7 years experience in marketing for FMCG products. You will be responsible for developing brand vision and strategies, managing key agency relationships, and driving integrated marketing communications. Candidates should have a bachelor's degree in business or marketing, strong analytical skills, and proficiency in project management, Excel, and PowerPoint. This role offers an opportunity to lead brand growth initiatives and mentor a team.

Qualifications

• Minimum bachelor's degree, ideally in Business Administration or Marketing.
• Minimum 7 years of marketing experience in FMCG products.
• In-depth knowledge in brand management with focus on concept development.

Responsibilities

• Deliver on KPIs relating to brand health and equity.
• Develop and operationalize annual brand plans.
• Drive Integrated Marketing Communication Plan.
• Manage relations with agencies and internal stakeholders.
• Coach and develop an Assistant Brand Manager.

Skills

KPI Management

Brand Strategy Development

Cross-Functional Execution

Consumer Insight Analysis

Marketing Communication

Budget Management

Leadership

Analytical Skills

Project Management

Proficiency in Excel and PowerPoint

Education

Bachelor's degree in Business Administration or Marketing

Job description

• Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
• Co-develop the Brand Vision, architecture, and long-term growth strategy
• Develop and operationalize annual brand plans, leading excellent cross functional execution:
• Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy
• Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use
• Actively contributing and transforming knowledge and insights into strategy and ensuring strategies support the category growth ambition
• Progress innovation projects cross-functionally in line with the overall Brand ambition
• Brand budget planning, monitoring, and management
• Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within company
• Coach and develop an Assistant Brand Manager / Brand Assistant

Job Requirements

• Minimum bachelor’s degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in Communications
• Minimum 7 years of Marketing experience for FMCG products in emerging economy
• In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution
• Exposure to category thinking and strategic planning
• Cross functional experience in trade marketing and sales will be favorable
• High level of proficiency in Excel and PowerPoint
• Developed analytical and project management skills