Brand Manager

Procter & Gamble; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading consumer goods company is seeking a Brand Manager in Kuala Lumpur to drive marketing plans for major brands. You'll collaborate with cross-functional teams, leveraging market knowledge to enhance brand strategies. Ideal candidates possess a Bachelor's degree and 2-4 years of relevant experience, focusing on consumer insights and brand growth.

Qualifications

• 2-4 years of experience in brand management, consulting, or consumer journey design.
• Strong understanding of the Malaysian market.
• Ability to drive brand growth and innovation.

Responsibilities

• Lead brand building and retail initiatives.
• Develop marketing strategies based on consumer insights.
• Communicate with local partners to drive business initiatives.

Skills

Brand management

Strategic leadership

Analytical thinking

Teamwork

Market knowledge

Education

Bachelor's degree in any field, preferably business or marketing

Job description

Job Location

Petaling Jaya

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi‑functional team to build cohesive commercial plans!

You are expected to lead and collaborate with different subject matter experts to deliver end‑to‑end plans for Malaysia/ Singapore via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi‑functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities Of The Role

• Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
• Lead brand building activities and initiative maximization across Retailers
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Develop initiative fit‑for‑use toolkits (including digital campaigns, prints, digital i‑banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Job Qualifications

• Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)
• 2-4 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry, fresh graduates are also welcomed
• Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
• Excellent forward‑thinking, strategic and courageous leadership skills
• Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
• An ability to drive innovation and brand growth
• Strong ability to communicate and teamwork capabilities

About Us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral‑B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Schedule

Full time

Job Number

R000139447

Job Segmentation

Entry Level