Brand Executive

WediaLab; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur is seeking a Marketing Specialist to manage promotional activities and campaign operations. The ideal candidate will have at least 2 years of experience in paid media strategies, excellent communication skills in English, and a background in e-commerce and marketing agencies. This role offers the opportunity to work on various exciting campaigns in the SEA market.

Qualifications

• 2+ years in paid media across platforms.
• Experience in e-commerce and marketing agency environment.
• Excellent command of English; other languages a plus.

Responsibilities

• Manage promotional activities and campaign maintenance.
• Oversee budget spending and target achievements.
• Collaborate with experts for campaign performance.

Skills

Paid media strategy optimisation

Data analysis

Communication skills

Market research

Campaign management

Education

Bachelor’s Degree in Marketing

Diploma in Mass Communication

Job description

Overview

Focus on acquiring, converting, and retaining members.

Responsibilities

• Handle promotional activities, operations, and campaign/website maintenance.
• Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records.
• Manage and oversee contests, giveaways, and related aspects within assigned projects/campaigns.
• Create, write, and proofread content for campaigns/websites.
• Collaborate with advertising or media experts to enhance campaign/website performance.
• Conduct market research and competitor analysis to track industry trends.
• Analyse member data for reporting and improve marketing effectiveness.
• Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns.

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platform.
• Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Strong communication and interpersonal skills.
• Possesses commercial awareness and sensitive to numbers.