Brand and Marketing Manager, MAE, Group Digital Banking, Group Technology & Digital

Maybank; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading financial institution in Kuala Lumpur is seeking a marketer to elevate their brand and drive product adoption. The ideal candidate has proven experience in product marketing and campaign management. Responsibilities include monitoring market trends, managing campaign budgets, and collaborating with internal stakeholders. A strong background in digital marketing is preferred.

Qualifications

• Proven experience in product marketing with strong business acumen.
• Experience in startup, e-commerce, fintech, or telco preferred.
• Understanding of traditional and digital marketing.

Responsibilities

• Monitor marketing trends and competitive products.
• Identify opportunities and craft strategies for brand elevation.
• Plan and manage campaign budgets.

Skills

Product marketing

Branding

Campaign management

Digital marketing

MS Excel

PowerPoint

Job description

Responsibilities

• Monitor marketing trends and keep a close eye on competitive products in the banking and digital banking landscape.
• Understand the ambition of the business, needs of the customers, and current consumer banking landscape.
• To identify opportunities and craft strategies to elevate the brand, drive product adoption, and user retention.
• Planning & managing the budget of all campaigns.
• Understanding campaign objectives and thus seeing through solid execution of projects from concept ideation, & etc. Working together with internal stakeholders (Business, Product, IT & etc) to ensure execution quality and on time delivery.
• Potential partnership management for selected campaigns.

Requirements

• Proven experience in product marketing, marketing communication, branding and campaign management with strong business acumen.
• Experience in a startup, e-commerce, fintech or telco is a plus.
• Understanding and exposure across traditional and digital marketing.
• Having an understanding of different channels from ATL and BTL communications with ability to know how to leverage on them for your objectives.
• Proficiency in MS Excel and Powerpoint.